| Intellectual capital through the eyes of the consumer TD Nguyen, C Dadzie, A Davari, F Guzman Journal of Product & Brand Management 24 (6), 554-566, 2015 | 52 | 2015 |
| Allocation of Salespeople's resources for generating new sales opportunities across four types of customers TD Nguyen, A Paswan, AJ Dubinsky Industrial Marketing Management 68, 114-131, 2018 | 30 | 2018 |
| Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference K Kubacki Springer, 2014 | 21 | 2014 |
| Interrelationships among facets of self, motivation, and conspicuous and sustainable consumption behaviour T Nguyen, W Ngamsiriudom, L Pelton, AJ Dubinsky International Journal of Business Science & Applied Management (IJBSAM) 10 …, 2015 | 12 | 2015 |
| Consumer reaction to price increase: an investigation in gasoline industry A K. Paswan, J C. Crawford, W Ngamsiriudom, T Nguyen Journal of Product & Brand Management 23 (3), 220-229, 2014 | 7 | 2014 |
| A Multi-Analytical Examination of the Self-Control Concept TD Nguyen, A Paswan, T Ashton, AJ Dubinsky, P Ashton PACIFIC BUSINESS REVIEW INTERNATIONAL 10 (4), 112-127, 2017 | | 2017 |
| The Impacts of A3 on 4Ps TD Nguyen, AJ Dubinsky, P Wilson 2016 SMA Proceedings, 520, 2016 | | 2016 |
