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Philipp A. Rauschnabel
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Elements of strategic social media marketing: A holistic framework
R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 70 (1), 118-126, 2017
9752017
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
4982021
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade
Computers in Human Behavior 65, 276-284, 2016
4352016
An adoption framework for mobile augmented reality games: The case of Pokémon Go
PA Rauschnabel, A Rossmann, MC tom Dieck
Computers in Human Behavior 76, 276-286, 2017
3552017
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
PA Rauschnabel, R Felix, C Hinsch
Journal of Retailing and Consumer Services 49, 43-53, 2019
3022019
Augmented reality smart glasses: An investigation of technology acceptance drivers
PA Rauschnabel, YK Ro
International Journal of Technology Marketing 11 (2), 123-148, 2016
2902016
Brand management in higher education: the university brand personality scale
PA Rauschnabel, N Krey, BJ Babin, BS Ivens
Journal of Business Research 69 (8), 3077-3086, 2016
2812016
You’re so lovable: Anthropomorphism and brand love
PA Rauschnabel, AC Ahuvia
Journal of Brand Management 21 (5), 372-395, 2014
2642014
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
PA Rauschnabel, A Brem, BS Ivens
Computers in Human Behavior 49, 635-647, 2015
2482015
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
PA Rauschnabel, J He, YK Ro
Journal of Business Research 92 (11), 374-384, 2018
1932018
A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use
P Sheldon, PA Rauschnabel, MG Antony, S Car
Computers in human behavior 75, 643-651, 2017
1542017
Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
PA Rauschnabel
Psychology & Marketing 35 (8), 557-572, 2018
1362018
Strategic customer engagement marketing: A decision making framework
A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 92, 61-70, 2018
1082018
Collaborative brand attacks in social media: Exploring the antecedents, characteristics, and consequences of a new form of brand crises
PA Rauschnabel, N Kammerlander, BS Ivens
Journal of Marketing Theory and Practice 24 (4), 381-410, 2016
992016
What motivates users to hashtag on social media?
PA Rauschnabel, P Sheldon, E Herzfeldt
Psychology & Marketing 36 (5), 473-488, 2019
942019
Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen
Journal of Service Theory and Practice, 2017
932017
Augmented reality smart glasses: definition, conceptual insights, and managerial importance
PA Rauschnabel, A Brem, Y Ro
Unpublished Working Paper, The University of Michigan-Dearborn, College of …, 2015
932015
Fashion or technology? A fashnology perspective on the perception and adoption of augmented reality smart glasses
PA Rauschnabel, DWE Hein, J He, YK Ro, S Rawashdeh, B Krulikowski
i-com 15 (2), 179-194, 2016
872016
Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology
M Herz, PA Rauschnabel
Technological Forecasting & Social Change, 2018
832018
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens
Journal of Marketing for Higher education 27 (1), 112-130, 2017
832017
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