Debra Zahay
Debra Zahay
Professor of Marketing, Director Master of Science in Digital Marketing and Analytics
Verified email at stedwards.edu - Homepage
Title
Cited by
Cited by
Year
Getting too personal: Reactance to highly personalized email solicitations
TB White, DL Zahay, H Thorbjørnsen, S Shavitt
Marketing Letters 19 (1), 39-50, 2008
3862008
Internet marketing: Integrating online and offline strategies
ML Roberts, D Zahay
Cengage Learning, 2012
2972012
Sources, uses, and forms of data in the new product development process
D Zahay, A Griffin, E Fredericks
Industrial Marketing Management 33 (7), 657-666, 2004
2402004
Branding co-creation with members of online brand communities
N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard
Journal of Business Research 70, 136-144, 2017
2342017
Customer learning processes, strategy selection, and performance in business‐to‐business service firms
D Zahay, A Griffin
Decision Sciences 35 (2), 169-203, 2004
1972004
Marketing strategy selection, marketing metrics, and firm performance
D Zahay, A Griffin
Journal of Business & Industrial Marketing, 2010
1442010
Organizational learning and CRM success: a model for linking organizational practices, customer data quality, and performance
JW Peltier, D Zahay, DR Lehmann
Journal of interactive marketing 27 (1), 1-13, 2013
1432013
The role of learning and technical capabilities in predicting adoption of B2B technologies
DL Zahay, RB Handfield
Industrial Marketing Management 33 (7), 627-641, 2004
1282004
The role of transactional versus relational data in IMC programs: Bringing customer data together
D Zahay, J Peltier, DE Schultz, A Griffin
Journal of advertising research 44 (1), 3-18, 2004
1172004
Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
DL Zahay, J Peltier
Industrial Marketing Management 37 (2), 191-205, 2008
672008
Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*
D Zahay, A Griffin, E Fredericks
Journal of Product Innovation Management 28 (4), 485-502, 2011
522011
Information antecedents of personalisation and customisation in business-to-business service markets
D Zahay, A Griffin
Journal of Database Marketing & Customer Strategy Management 10 (3), 255-271, 2003
522003
Understanding Why Marketing Doesn't Use the Corporate Data Warehouse for CRM Applications
FC Payton, D Zahay
Journal of Database Marketing & Customer Strategy Management 10 (4), 315-326, 2003
492003
Managerial perspectives on crowdsourcing in the new product development process
D Zahay, N Hajli, D Sihi
Industrial Marketing Management 71, 41-53, 2018
422018
Building the foundation for customer data quality in CRM systems for financial services firms
D Zahay, J Peltier, AS Krishen
Journal of Database Marketing & Customer Strategy Management 19 (1), 5-16, 2012
402012
Are customer information systems worth it?
D Zahay, A Griffin
MSI, 2002
342002
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
J Peltier, JA Schibrowsky, DE Schultz, D Zahay
Journal of Advertising Research 46 (2), 146-159, 2006
322006
Organizational processes for B2B services IMC data quality
D Zahay, J Peltier, AS Krishen, DE Schultz
Journal of Business & Industrial Marketing, 2014
312014
Digital marketing management: A handbook for the current (or Future) CEO
D Zahay
business expert press, 2020
262020
Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications
FC Payton, D Zahay
Journal of Business & Industrial Marketing, 2005
262005
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