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Jenny Lena Zimmermann
Jenny Lena Zimmermann
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The Machine Age of Customer Insight
M Einhorn, M Löffler, E de Bellis, A Herrmann, P Burghartz
Emerald Group Publishing, 2021
72021
Smart Products Report 2020
JL Zimmermann, M Clegg, E de Bellis, R Hofstetter
52020
Smart Product Breakthroughs Depend on Customer Control
JL Zimmermann, J Görgen, E de Bellis, R Hofstetter, S Puntoni
MIT Sloan Management Review, 0
3*
Data Competitions: Crowdsourcing with Data Science Platforms
JL Zimmermann
The Machine Age of Customer Insight, 2021
22021
Cleaning with Dustin Bieber: Nicknaming autonomous products and the effect of coopetition
JL Zimmermann, E de Bellis, R Hofstetter, S Puntoni
22021
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
P Scharfenberger, JR Landwehr, CI Tsai, JL Zimmermann, A Herrmann, ...
Journal of Marketing Behavior 4 (2-4), 173-202, 2020
22020
Nicknaming Autonomous Products
JL Zimmermann, E de Bellis, R Hofstetter, S Puntoni
12022
Wenn sich Produkte selbständig machen–Handlungsempfehlungen zur Adoption von smarten Produkten
JL Zimmermann, M Clegg, E de Bellis, R Hofstetter
12020
Meet Robbie: Consequences of Nicknaming Autonomous Products
JL Zimmermann, E de Bellis, R Hofstetter, S Puntoni
2022
Cleaning With Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship With New Technologies
J Zimmermann, E de Bellis, R Hofstetter, S Puntoni
ACR North American Advances, 2021
2021
Philipp Scharfenberger1, Jan R. Landwehr2, Claire I. Tsai3, Jenny L. Zimmermann1, Andreas Herrmann1, and Ann L. McGill4 1University of St. Gallen, Switzerland 2Goethe …
JL Zimmermann, A Herrmann, AL McGill
2020
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Artikelen 1–11