| Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal 10 (3), 41-58, 2002 | 319 | 2002 |
| Anti-consumption: An overview and research agenda MSW Lee, KV Fernandez, MR Hyman Journal of Business Research 62 (2), 145-147, 2009 | 289 | 2009 |
| Cultural themes in Brazilian and US auto ads: A cross-cultural comparison R Tansey, MR Hyman, GM Zinkhan Journal of Advertising 19 (2), 30-39, 1990 | 239 | 1990 |
| Common practices in destination website design C Luna-Nevarez, MR Hyman Journal of Destination Marketing & Management 1 (1), 94-106, 2012 | 215 | 2012 |
| Review of literature–Future research suggestions: Private label brands: Benefits, success factors and future research MR Hyman, DA Kopf, D Lee Journal of Brand Management 17 (5), 368-389, 2010 | 215 | 2010 |
| Private label brands: Benefits, success factors, and future research MR Hyman, D Lee, D Kopf, M Wolf Society for Marketing Advances, 215-216, 2007 | 215* | 2007 |
| E-tail atmospherics: A critique of the literature and model extension P Sautter, MR Hyman, V Lukosius Journal of Electronic Commerce Research 5 (1), 14-24, 2004 | 186 | 2004 |
| The development of a virtue ethics scale KJ Shanahan, MR Hyman Journal of Business Ethics 42 (2), 197-208, 2003 | 176 | 2003 |
| Personal moral philosophies and the moral judgments of salespeople R Tansey, G Brown, MR Hyman, LE Dawson Jr Journal of Personal Selling & Sales Management 14 (1), 59-75, 1994 | 168 | 1994 |
| Antecedents and consequences of trust in a service provider: The case of primary care physicians B Leisen, MR Hyman Journal of Business Research 57 (9), 990-999, 2004 | 161 | 2004 |
| Research on advertising ethics: Past, present, and future MR Hyman, R Tansey, JW Clark Journal of Advertising 23 (3), 5-15, 1994 | 158 | 1994 |
| The ethics of psychoactive ads MR Hyman, R Tansey Journal of Business Ethics 9 (2), 105-114, 1990 | 144 | 1990 |
| Hedonic/functional congruity between stores and private label brands D Lee, MR Hyman Journal of Marketing Theory and Practice 16 (3), 219-232, 2008 | 113 | 2008 |
| Ethical codes are not enough MR Hyman, R Skipper, R Tansey Business Horizons 33 (2), 15-23, 1990 | 93 | 1990 |
| Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective JJ Sierra, MR Hyman, IM Torres Journal of Current Issues & Research in Advertising 31 (2), 41-66, 2009 | 90 | 2009 |
| Exchange-specific self-disclosure, social self-disclosure, and personal selling RS Jacobs, MR Hyman, S McQuitty Journal of Marketing Theory and Practice 9 (1), 48-62, 2001 | 87 | 2001 |
| Open versus close-ended survey questions MR Hyman, JJ Sierra NMSU Business Outlook 14 (2), 2016 | 82 | 2016 |
| The relationship between task complexity and information search: The role of self‐efficacy J Hu, BA Huhmann, MR Hyman Psychology and Marketing 24 (3), 253-270, 2007 | 82 | 2007 |
| On measuring ethical judgments R Skipper, MR Hyman Journal of Business Ethics 12 (7), 535-545, 1993 | 81 | 1993 |
| An improved scale for assessing patients' trust in their physician B Leisen, MR Hyman Health Marketing Quarterly 19 (1), 23-42, 2001 | 72 | 2001 |
Jeremy J. SierraProfessor, Department of Marketing, Texas State UniversityVerified email at txstate.edu
