Michael R. Hyman
Michael R. Hyman
President, Institute for Marketing Futurology and Philosophy
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Designing vignette studies in marketing
KD Wason, MJ Polonsky, MR Hyman
Australasian Marketing Journal 10 (3), 41-58, 2002
Anti-consumption: An overview and research agenda
MSW Lee, KV Fernandez, MR Hyman
Journal of Business Research 62 (2), 145-147, 2009
Common practices in destination website design
C Luna-Nevarez, MR Hyman
Journal of Destination Marketing & Management 1 (1), 94-106, 2012
Cultural themes in Brazilian and US auto ads: A cross-cultural comparison
R Tansey, MR Hyman, GM Zinkhan
Journal of Advertising 19 (2), 30-39, 1990
Review of literature–Future research suggestions: Private label brands: Benefits, success factors and future research
MR Hyman, DA Kopf, D Lee
Journal of Brand Management 17 (5), 368-389, 2010
Private label brands: Benefits, success factors, and future research
MR Hyman, D Lee, D Kopf, M Wolf
Society for Marketing Advances, 215-216, 2007
E-tail atmospherics: A critique of the literature and model extension
P Sautter, MR Hyman, V Lukosius
Journal of Electronic Commerce Research 5 (1), 14-24, 2004
The development of a virtue ethics scale
KJ Shanahan, MR Hyman
Journal of Business Ethics 42, 197-208, 2003
Antecedents and consequences of trust in a service provider: The case of primary care physicians
B Leisen, MR Hyman
Journal of Business Research 57 (9), 990-999, 2004
Personal moral philosophies and the moral judgments of salespeople
R Tansey, G Brown, MR Hyman, LE Dawson Jr
Journal of Personal Selling & Sales Management 14 (1), 59-75, 1994
Research on advertising ethics: Past, present, and future
MR Hyman, R Tansey, JW Clark
Journal of Advertising 23 (3), 5-15, 1994
The ethics of psychoactive ads
MR Hyman, R Tansey
Journal of Business Ethics 9, 105-114, 1990
Hedonic/functional congruity between stores and private label brands
D Lee, MR Hyman
Journal of Marketing Theory and Practice 16 (3), 219-232, 2008
Open versus close-ended survey questions
MR Hyman, JJ Sierra
NMSU Business Outlook 14 (2), 2016
Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective
JJ Sierra, MR Hyman, IM Torres
Journal of Current Issues & Research in Advertising 31 (2), 41-66, 2009
Ethical codes are not enough
MR Hyman, R Skipper, R Tansey
Business Horizons 33 (2), 15-23, 1990
Exchange-specific self-disclosure, social self-disclosure, and personal selling
RS Jacobs, MR Hyman, S McQuitty
Journal of Marketing Theory and Practice 9 (1), 48-62, 2001
The relationship between task complexity and information search: The role of self‐efficacy
J Hu, BA Huhmann, MR Hyman
Psychology and Marketing 24 (3), 253-270, 2007
On measuring ethical judgments
R Skipper, MR Hyman
Journal of Business Ethics 12, 535-545, 1993
An improved scale for assessing patients' trust in their physician
B Leisen, MR Hyman
Health Marketing Quarterly 19 (1), 23-42, 2001
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