| The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020 | 81 | 2020 |
| The anatomy of a rivalry: the role of resentment in the development of brand attitudes D Alvarado-Karste, B Kidwell Journal of Product & Brand Management 31 (4), 637-653, 2022 | 6 | 2022 |
| The rivalry effect: the influence of emotional intensity and confrontational interactions on purchase intentions D Alvarado-Karste, B Kidwell ACR North American Advances 49, 507-509, 2021 | 3 | 2021 |
| Brand Rivalries and Their Effect on Consumer Choices JDA Karste University of North Texas, 2020 | | 2020 |
| R6. the Anatomy of a Rival: the Influence of Inequity and Resentment on Rival Brands D Alvarado-Karste, B Kidwell ACR North American Advances, 2018 | | 2018 |
| Análisis y evaluación del cluster de confecciones de Cuenca-CONFECUENCA JD Alvarado Karste, FW Andrade Ambrosi, PC Astudillo Merchán, ... Universidad del Azuay, 2006 | | 2006 |
| Visión de desarrollo para el cantón Cuenca: formas alternativas de financiamiento para el desarrollo local JD Alvarado Karste Universidad del Azuay, 2006 | | 2006 |
Francisco GuzmanProfessor of Marketing, University of North TexasVerified email at unt.edu
