| Putting Consumers to Work: Co-creationand new marketing govern-mentality D Zwick, SK Bonsu, A Darmody Journal of consumer culture 8 (2), 163-196, 2008 | 1233 | 2008 |
| Co-creating second life: Market—consumer cooperation in contemporary economy SK Bonsu, A Darmody Journal of macromarketing 28 (4), 355-368, 2008 | 290 | 2008 |
| Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism A Darmody, D Zwick Big Data & Society 7 (1), 2053951720904112, 2020 | 132 | 2020 |
| Arrested emotions in reality television SK Bonsu, A Darmody, MA Parmentier Consumption, Markets and Culture 13 (1), 91-107, 2010 | 58 | 2010 |
| Consumer choicemaking and choicelessness in hyperdigital marketspaces N Dholakia, A Darmody, D Zwick, RR Dholakia, AF Fırat Journal of Macromarketing 41 (1), 65-74, 2021 | 37 | 2021 |
| When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms M Yuksel, A Darmody, M Venkatraman Journal of Consumer Behaviour 18 (1), 3-11, 2019 | 30 | 2019 |
| Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches LI Labrecque, E Markos, A Darmody Journal of Marketing Education 43 (1), 43-58, 2021 | 29 | 2021 |
| The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms M Yuksel, MA McDonald, GR Milne, A Darmody Sport Management Review 20 (2), 198-210, 2017 | 20 | 2017 |
| Value co-creation and new marketing A Darmody Open Source Business Resource, 2009 | 18 | 2009 |
| The work of mapping and the mapping of work: prosumer roles in crowdsourced maps A Darmody, M Yuksel, M Venkatraman Journal of Marketing Management 33 (13-14), 1093-1119, 2017 | 15 | 2017 |
| Ambivalence in death ritual consumption A Darmody, SK Bonsu European advances in consumer research 8 (51), 2008 | 12 | 2008 |
| Production and reproduction of consumer culture in virtual communities A Darmody, R Kedzior Advances in Consumer Research 36, 20-26, 2009 | 10 | 2009 |
| Psychological ownership and disownership in reward-based crowdfunding MN Huvaj, A Darmody, RS Smith Journal of Business Research 158, 113671, 2023 | 7 | 2023 |
| SYMPOSIUM SUMMARY A Darmody, R Kedzior Advances in Consumer Research 36, 2009 | 2* | 2009 |
| RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability NT Banu, A Darmody, LC Neilson Journal of Marketing Education, 02734753241226669, 2024 | 1 | 2024 |
| Producers Consuming: Marketer Identity and the Creation of the Themed Retail Environment A Darmody, E Fischer ACR European Advances, 2011 | 1 | 2011 |
| I get by with a little help from my friends: consumer creativity in virtual communities A Darmody, EPH Li ACR North American Advances, 2009 | 1 | 2009 |
| Theorizing the Costs of Self-Service Technologies and Co-Creation by Design A Darmody, D Zwick Journal of Macromarketing, 02761467231202017, 2024 | | 2024 |
| Putting consumers to work:‘co-creation’and new marketing govern-mentality S Bookman, D Aaker, L Adkins, T Adorno, JM Bernstein, A Almila, D Inglis, ... Brands and the City: Entanglements and Implications for Urban Life 22 (4–5 …, 2018 | | 2018 |
| Psychological Ownership and Sensemaking in Non-Equity Crowdfunding MN Huvaj, A Darmody, R Smith Academy of Management Proceedings 2018 (1), 17494, 2018 | | 2018 |
Samuel K BonsuVerified email at gimpa.edu.gh
