| Digital Transformation in Marketing through a Customer Knowledge Management approach for Startups and SMEs: An EdTech Startup Case Study M Kaoud, NAA El Dine International Journal of Innovation, Management and Technology 13 (1), 2022 | 6 | 2022 |
| Formalization as an Important Movement Post-Covid: Factors Supporting the Transition of Street Food Vendors into the Formal Economy in Egypt NAA El Dine, Z Ismail, N Mohamed, M Kaoud | 2 | 2022 |
| Knowledge Transfer and Management Consulting: The Effect of Consultant and Client Characteristics NAA El Dine, A Taher Management 8 (3), 215-231, 2020 | 2 | 2020 |
| Impact of working while studying on university students’ academic performance in Egypt during the COVID-19 pandemic and transition to online learning NAA El Dine, M Kaoud Journal of Education and e-Learning Research 10 (4), 627-636, 2023 | 1 | 2023 |
| Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts A Taher, DM El-Banna, N Alaa El Dine, N Hamdy Journal of Interactive Advertising, 1-9, 2021 | 1 | 2021 |
| The Psychological Impact of University Brand Equity Using Firm Generated EWOM on Students’ Satisfaction: The Moderating Effect of Gender M Kaoud, NAA El Dine, M ElBolok Journal for ReAttach Therapy and Developmental Diversities 6 (7s), 47-60, 2023 | | 2023 |
| TRENDS IN GEN-Z READINESS FOR ONLINE LEARNING CHANGES IN STUDENT PERCEPTIONS ALONG A YEAR OF COVID - A CASE STUDY OF NILE UNIVERSITY BUSINESS STUDENTS NAAE AYMAN M. ISMAIL International Association for Management of Technology IAMOT 2021 …, 2021 | | 2021 |
| Antecedents of Brand Equity; The Chinese Path to Building Brands”, A Case Study of GEELY and BYD Automotive Brands N Alaa | | 2015 |
Menatalla KaoudAssistant Professor, Nile UniversityVerified email at nu.edu.eg
