Holly A. Syrdal, Ph.D.
Title
Cited by
Cited by
Year
The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic review
N Janakiraman, HA Syrdal, R Freling
Journal of Retailing 92 (2), 226-235, 2016
1662016
Don't just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social media
R VanMeter, HA Syrdal, S Powell-Mantel, DB Grisaffe, ET Nesson
Journal of Interactive Marketing 43, 83-97, 2018
722018
Engagement with social media content: A qualitative exploration
HA Syrdal, E Briggs
Journal of Marketing Theory and Practice 26 (1-2), 4-22, 2018
692018
The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom
A Kemp, E Randon McDougal, H Syrdal
Journal of Marketing Education 41 (2), 141-153, 2019
192019
Innovative knowledge management at Disney: human capital and queuing solutions for services
RF Cope, RF Cope III, AN Bass, HA Syrdal
Journal of Service Science (JSS) 4 (1), 2011
182011
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, KM Howie, HA Syrdal, R VanMeter
Journal of Product & Brand Management, 2020
92020
Developing a positive organizational image: The role of engagement with social media content
HA Syrdal, E Briggs
SMA Proceedings, 74-83, 2016
62016
Improvements to the E-Learning Environment: Meeting Student Needs.
JL Foster, HA Syrdal
Contemporary Issues in Education Research 2 (1), 1-8, 2009
52009
The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Academy of Marketing Science Annual Conference, 659-660, 2017
42017
Strategies for managing organizational anxiety with knowledge management
RF Cope, YB Baldwin, HA Syrdal
Allied Academies International Conference. Academy of Management Information …, 2009
42009
How to design a return policy
N Janakiraman, HA Syrdal, RE Freling
Harvard Business Review, 2016
32016
What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
HA Syrdal, S Bok
Creating Marketing Magic and Innovative Future Marketing Trends, 599-603, 2017
22017
Exploring engagement with social media content
HA Syrdal
22016
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS
ER McDougal, HA Syrdal, R Gravois, AF Kemp
Marketing Education Review, 1-6, 2020
12020
Telling the tale: applying a strategic brand storytelling process for STP planning
ER McDougal, HA Syrdal, R Gravois, A Kemp
Journal of Strategic Marketing, 1-21, 2021
2021
Improving Students' Understanding of Core Marketing Concepts Through the Use of Buyer Persona Workshops
AF Kemp, ER McDougal, HA Syrdal
Marketing Management Association Fall Educators' Conference, 2018
2018
Student Evaluations of Teaching: What Can Text Analytics Reveal From Qualitative Data?
H Syrdal, O Itani
Marketing Management Association Fall Educators' Conference, 2014
2014
Disney’s Knowledge Management Approach For Enhanced Customer Service
RF Cope, AN Bass, HA Syrdal, JD Henderson
Academy of Management and Information Sciences, 2011
2011
E-learning: What Students Want in the Virtual Classroom
JL Foster, HA Syrdal
Global Conference on Business and Finance, 2008
2008
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Articles 1–19