The effect of loyalty program fees on program perceptions and engagement C Ashley, EA Gillespie, SM Noble Journal of Business Research 69 (2), 964-973, 2016 | 59 | 2016 |
Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work? EA Gillespie, SM Noble, SK Lam Journal of the Academy of Marketing Science 44 (6), 707-725, 2016 | 41 | 2016 |
Stuck like glue: the formation and consequences of brand attachments among salespeople EA Gillespie, SM Noble Journal of Personal Selling & Sales Management 37 (3), 228-249, 2017 | 30 | 2017 |
The thin line between love and hate of attention: the customer shopping experience S Alhouti, EA Gillespie, W Chang, L Davis Journal of Marketing Theory and Practice 23 (4), 415-433, 2015 | 29 | 2015 |
A tangled web: Views of deception from the customer's perspective EA Gillespie, K Hybnerova, C Esmark, SM Noble Business Ethics: A European Review 25 (2), 198-216, 2016 | 23 | 2016 |