| Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of service research 13 (3), 253-266, 2010 | 2871 | 2010 |
| Willingness to pay for organic products: Differences between virtue and vice foods J Van Doorn, PC Verhoef International Journal of Research in Marketing 28 (3), 167-180, 2011 | 338 | 2011 |
| Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ... Journal of service research 20 (1), 43-58, 2017 | 304 | 2017 |
| Critical incidents and the impact of satisfaction on customer share J Van Doorn, PC Verhoef Journal of Marketing 72 (4), 123-142, 2008 | 238 | 2008 |
| Customization of online advertising: The role of intrusiveness J Van Doorn, JC Hoekstra Marketing Letters 24 (4), 339-351, 2013 | 184 | 2013 |
| Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures? SS Zhang, J van Doorn, PSH Leeflang International business review 23 (1), 284-292, 2014 | 158 | 2014 |
| Drivers of and barriers to organic purchase behavior J Van Doorn, PC Verhoef Journal of Retailing 91 (3), 436-450, 2015 | 151 | 2015 |
| Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value SFM Beckers, J Van Doorn, PC Verhoef Journal of the Academy of Marketing Science 46 (3), 366-383, 2018 | 119 | 2018 |
| Creating lift versus building the base: current trends in marketing dynamics PSH Leeflang, THA Bijmolt, J Van Doorn, DM Hanssens, HJ Van Heerde, ... International Journal of Research in Marketing 26 (1), 13-20, 2009 | 108 | 2009 |
| Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses M Mende, ML Scott, J van Doorn, D Grewal, I Shanks Journal of Marketing Research 56 (4), 535-556, 2019 | 106 | 2019 |
| Coproduction of transformative services as a pathway to improved consumer well-being: findings from a longitudinal study on financial counseling M Mende, J Van Doorn Journal of Service Research 18 (3), 351-368, 2015 | 89 | 2015 |
| Customer value management: an overview and research agenda PC Verhoef, J Van Doorn, M Dorotic Marketing ZFP 29 (JRM 2), 105-122, 2007 | 81 | 2007 |
| Comment: customer engagement: essence, dimensionality, and boundaries J Doorn Journal of Service Research 14 (3), 280-282, 2011 | 77 | 2011 |
| The importance of non-linear relationships between attitude and behaviour in policy research J Van Doorn, PC Verhoef, THA Bijmolt Journal of Consumer Policy 30 (2), 75-90, 2007 | 65 | 2007 |
| Satisfaction as a predictor of future performance: A replication J Van Doorn, PSH Leeflang, M Tijs International journal of research in marketing 30 (3), 314-318, 2013 | 56 | 2013 |
| Understand the perils of co-creation PC Verhoef, SFM Beckers, J van Doorn Harvard Business Review 91 (9), 28-28, 2013 | 54 | 2013 |
| Consumer perspectives on standardization in international advertising: A student sample K Backhaus, K Mühlfeld, J Van Doorn Journal of Advertising Research 41 (5), 53-61, 2001 | 53 | 2001 |
| Is there a halo effect in satisfaction formation in business-to-business services? J Van Doorn Journal of Service Research 11 (2), 124-141, 2008 | 44 | 2008 |
| Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories. K Backhaus, J Van Doorn International Management Review 3 (4), 2007 | 41 | 2007 |
| The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators J van Doorn, M Onrust, PC Verhoef, MS Bügel Marketing Letters 28 (4), 607-619, 2017 | 39 | 2017 |
