| The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes MB Beverland, FJ Farrelly Journal of consumer research 36 (5), 838-856, 2010 | 1169 | 2010 |
| Crafting brand authenticity: The case of luxury wines MB Beverland Journal of management studies 42 (5), 1003-1029, 2005 | 1149 | 2005 |
| The ‘real thing’: Branding authenticity in the luxury wine trade M Beverland Journal of business research 59 (2), 251-258, 2006 | 865 | 2006 |
| Measuring consumer-based brand authenticity J Napoli, SJ Dickinson, MB Beverland, F Farrelly Journal of business research 67 (6), 1090-1098, 2014 | 827 | 2014 |
| Why pass on viral messages? Because they connect emotionally A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk Business Horizons 50 (4), 291-304, 2007 | 737 | 2007 |
| Projecting authenticity through advertising: Consumer judgments of advertisers' claims MB Beverland, A Lindgreen, MW Vink Journal of advertising 37 (1), 5-15, 2008 | 725 | 2008 |
| Controlled infection! Spreading the brand message through viral marketing A Dobele, D Toleman, M Beverland Business horizons 48 (2), 143-149, 2005 | 582 | 2005 |
| What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 M Beverland, A Lindgreen Industrial Marketing Management 39 (1), 56-63, 2010 | 539 | 2010 |
| Doing design thinking: Conceptual review, synthesis, and research agenda P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland Journal of Product Innovation Management 36 (2), 124-148, 2019 | 527 | 2019 |
| Uncovering “theories‐in‐use”: Building luxury wine brands M Beverland European journal of marketing 38 (3/4), 446-466, 2004 | 344 | 2004 |
| Building brand authenticity: 7 habits of iconic brands M Beverland Springer, 2009 | 341 | 2009 |
| Brand management and the challenge of authenticity M Beverland Journal of Product & Brand Management 14 (7), 460-461, 2005 | 270 | 2005 |
| In-store music and consumer–brand relationships: Relational transformation following experiences of (mis) fit M Beverland, EAC Lim, M Morrison, M Terziovski Journal of Business Research 59 (9), 982-989, 2006 | 253 | 2006 |
| Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives* MB Beverland Journal of Product Innovation Management 22 (2), 193-207, 2005 | 252 | 2005 |
| Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005 | 249 | 2005 |
| Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity MB Beverland, SJS Wilner, P Micheli Journal of the Academy of Marketing Science 43, 589-609, 2015 | 245 | 2015 |
| Industrial global brand leadership: A capabilities view M Beverland, J Napoli, A Lindgreen Industrial marketing management 36 (8), 1082-1093, 2007 | 231 | 2007 |
| Using country of origin in strategy: The importance of context and strategic action M Beverland, A Lindgreen Journal of Brand Management 10, 147-167, 2002 | 206 | 2002 |
| Organizational life cycles in small New Zealand wineries M Beverland, LS Lockshin Journal of Small Business Management 39 (4), 354-362, 2001 | 199 | 2001 |
| Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007 | 188 | 2007 |
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
