Shannon Cummins
Shannon Cummins
Verified email at unomaha.edu
Title
Cited by
Cited by
Year
Consumer Behavior in the Online Context
S Cummins, JW Peltier, JA Schibrowsky, A Nill
Journal of Research in Interactive Marketing 8 (3), 169-202, 2014
1362014
Omni-channel research framework in the context of personal selling and sales management: A review and research extensions
S Cummins, JW Peltier, A Dixon
Journal of Research in Interactive Marketing, 2016
1342016
A critical review of the literature for sales educators
S Cummins, JW Peltier, R Erffmeyer, J Whalen
Journal of Marketing Education 35 (1), 68-78, 2013
1082013
A parsimonious instrument for predicting students’ intent to pursue a sales career: Scale development and validation
JW Peltier, S Cummins, N Pomirleanu, J Cross, R Simon
Journal of Marketing Education 36 (1), 62-74, 2014
542014
Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
M Cummins, S., Reilly, T.M., Carlson, L., Grove, S., Dorsch
Journal of Macromarketing 34 (3), 332-348, 2014
452014
Evaluating educational practices for positively affecting student perceptions of a sales career
S Cummins, JW Peltier, N Pomirleanu, J Cross, R Simon
Journal of Marketing Education 37 (1), 25-35, 2015
342015
Recruiting sales students: The value of professionals in the classroom
B Nielson, S Cummins
Marketing Education Review 29 (1), 65-74, 2019
112019
A critical review of the literature for sales educators 2.0
S Cummins, B Nielson, JW Peltier, D Deeter-Schmelz
Journal of Marketing Education 42 (3), 198-216, 2020
92020
The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors
FG Hayden, EG Campbell, S Cummins
Journal of Economic Issues 44 (2), 311-420, 2010
82010
Using sales competition videos in a principles of marketing class to improve interest in a sales career
S Cummins, T Loe, JW Peltier
Journal for Advancement of Marketing Education 24 (Special Issue on Sales …, 2016
72016
A cross-cultural negotiation role-play for sales classes
D Herlache, S Renkema, S Cummins, C Scovotti
Journal for Advancement of Marketing Education 26 (Special Issue on Teaching …, 2018
62018
TONS: A guide to teaching on-line sales courses
CB Rippé, S Weisfeld-Spolter, S Cummins, B Dastoor
Journal for Advancement of Marketing Education 24 (Special Issue on Sales …, 2016
52016
Understanding students’ decision-making process when considering a sales career: a comparison of models pre-and post-exposure to sales professionals in the classroom
S Cummins, JW Peltier
Journal of Personal Selling & Sales Management 41 (1), 1-16, 2020
32020
Congruence between course modality and professor communication: A study of pedagogical impact using sales techniques
CB Rippé, S Weisfeld-Spolter, S Cummins, Y Yurova
Journal for Advancement of Marketing Education 26 (2), 10, 2018
32018
The Impact of Live Cases on Student Skill Development in Marketing Courses
S Cummins, JS Johnson
Journal of Marketing Education, 02734753211034553, 2021
2021
Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll: An Abstract
C Rippé, S Cummins, S Weisfeld-Spolter, Y Yurova
Academy of Marketing Science Annual Conference, 475-475, 2017
2017
Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll
YV Yurova, S Cummins, C Rippe, S Weisfeld-Spolter
2017
Marketing strategy and the board room network
S Cummins
The University of Nebraska-Lincoln, 2012
2012
DO BOARD MEMBER POWER BLOCS INCREASE FIRM INNOVATION AND PERFORMANCE?
S Cummins, RS Sohi
ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 1, 2010
2010
THE IMPACT OF BOARD MEMBERS ON FIRM PERFORMANCE AND MANAGEMENT EFFECTIVENESS
S Cummins, RS Sohi
Enhancing Knowledge Development in Marketing, 102, 2010
2010
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