Jean-Jacques Lambin
Jean-Jacques Lambin
Professeur Émérite université de Louvain et université Bicocca Milano
Verified email at uclouvain.be
TitleCited byYear
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
3788*1987
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
3788*1987
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
28831987
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
28281987
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
28281987
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
28281987
Economics: an introductory analysis
PA Samuelson, A Scott
McGraw-Hill, 1967
953*1967
Dirección de marketing: Gestión estratégica y operativa de mercado
JJ Lambin, C Gallucci, C Sicurello
McGraw-Hill,, 2009
6642009
Dirección de marketing: Gestión estratégica y operativa de mercado
JJ Lambin, C Gallucci, C Sicurello
McGraw-Hill,, 2009
6642009
Market-driven management: Strategic and operational marketing
JJ Lambin, R Chumpitaz, I Schuiling
Macmillan International Higher Education, 2007
5682007
Advertising, competition and market conduct in oligopoly over time; an econometric investigation in western European countries
JJ Lambin
Amsterdam (Netherlands) North Holland Pub., 1976
4531976
Marketing: estrategias y aplicaciones sectoriales
R Vázquez Casielles, J Trespalacios Gutiérrez
CIVITAS Ediciones SL,, 2002
2412002
le marketing Stratégique et Opérationnel. Du marketing à l'orientation-marché
JJ Lambin, C De Moerloose
177*2012
Strategic marketing management
JJ Lambin
McGraw-Hill, 1997
1751997
Optimal marketing behavior in oligopoly
JJ Lambin, PA Naert, A Bultez
European Economic Review 6 (2), 105-128, 1975
1721975
La recherche marketing: analyser, mesurer, prévoir
JJ Lambin, C De Moerloose
Ediscience, 1994
1661994
le marketing Stratégique et Opérationnel. Du marketing à l'orientation-marché
JJ Lambin, C De Moerloose
1342012
Market-driven management: marketing strategico e operativo
JJ Lambin
McGraw-Hill Education, 2016
1092016
Measuring the profitability of advertising: An empirical study
JJ Lambin
The Journal of Industrial Economics, 86-103, 1969
1091969
Ouverture de ‘Market-Space Management’
S Brondoni
Emerging Issues in Management, 1-6, 2002
102*2002
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