| Exploring the determinants of the frugal shopper LL Bove, A Nagpal, ADS Dorsett Journal of Retailing and Consumer Services 16 (4), 291-297, 2009 | 104 | 2009 |
| Attribute conflict in consumer decision making: The role of task compatibility A Nagpal, P Krishnamurthy Journal of Consumer Research 34 (5), 696-705, 2008 | 65 | 2008 |
| The powerful select, the powerless reject: Power's influence in decision strategies M Mourali, A Nagpal Journal of Business Research 66 (7), 874-880, 2013 | 55 | 2013 |
| The powerful select, the powerless reject: Power's influence in decision strategies M Mourali, A Nagpal Journal of Business Research 66 (7), 874-880, 2013 | 55 | 2013 |
| A new perspective on the incentive–blood donation relationship: partnership, congruency, and affirmation of competence D Chmielewski, LL Bove, J Lei, B Neville, A Nagpal Transfusion 52 (9), 1889-1900, 2012 | 46 | 2012 |
| To choose or to reject: The effect of decision frame on food customization decisions A Nagpal, J Lei, A Khare Journal of Retailing 91 (3), 422-435, 2015 | 44 | 2015 |
| Spectrophotometric evaluation of the color changes of different feldspathic porcelains after exposure to commonly consumed beverages C Jain, A Bhargava, S Gupta, R Rath, A Nagpal, P Kumar European Journal of Dentistry 7 (02), 172-180, 2013 | 44 | 2013 |
| Reliability of different facial measurements for determination of vertical dimension of occlusion in edentulous using accepted facial dimensions recorded from dentulous subjects A Nagpal, H Parkash, A Bhargava, B Chittaranjan The Journal of Indian Prosthodontic Society 14 (3), 233-242, 2014 | 43 | 2014 |
| Forecasting category sales and market share for wireless telephone subscribers: a combined approach V Kumar, A Nagpal, R Venkatesan International journal of Forecasting 18 (4), 583-603, 2002 | 37 | 2002 |
| Segmenting global markets: Look before you leap. V Kumar, A Nagpal Marketing Research 13 (1), 2001 | 37 | 2001 |
| Building-up versus paring-down: consumer responses to recommendations when customizing B Coker, A Nagpal Journal of Retailing 89 (2), 190-206, 2013 | 29 | 2013 |
| The impact of the amount of available information on decision delay: The role of common features A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit Marketing Letters 22, 405-421, 2011 | 29 | 2011 |
| The role of cost and response-efficacy in persuasiveness of health recommendations M Cismaru, A Nagpal, P Krishnamurthy Journal of Health Psychology 14 (1), 135-141, 2009 | 25 | 2009 |
| Message framing effects on food consumption: A social marketing perspective N Garg, R Govind, A Nagpal Australian Journal of Management 46 (4), 690-716, 2021 | 18 | 2021 |
| Intricate assessment and evaluation of effect of bruxism on long-term survival and failure of dental implants: a comparative study K Yadav, A Nagpal, SK Agarwal, A Kochhar J Contemp Dent Pract 17 (8), 670-4, 2016 | 17 | 2016 |
| Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions G Nyilasy, J Lei, A Nagpal, J Tan Public Health Nutrition 19 (12), 2122-2127, 2016 | 16 | 2016 |
| Acupuncture: An alternative therapy in medicine and dentistry S Vaidya, C Kapoor, A Nagpal, A Jain, AK Kar European Journal of General Dentistry 2 (03), 219-228, 2013 | 11 | 2013 |
| Making choices under conflict: The impact of decision frames P Krishnamurthy, A Nagpal Marketing Letters 21, 37-51, 2010 | 10 | 2010 |
| Flexible dentures demystified A Bhargava, A Nagpal, M Kumar, R Bhargav Dental Technician 2 (1), 18-21, 2010 | 8 | 2010 |
| The impact of goal framing on the choose–reject discrepancy P Krishnamurthy, A Nagpal ACR North American Advances 35, 784-785, 2008 | 8 | 2008 |
