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Lan Luo
Lan Luo
Associate Professor of Marketing, University of Southern California
Verified email at marshall.usc.edu - Homepage
Title
Cited by
Cited by
Year
Design of Robust New Products under Variability: Marketing Meets Design*
L Luo, PK Kannan, B Besharati, S Azarm
Journal of product innovation management 22 (2), 177-192, 2005
1352005
New product development under channel acceptance
L Luo, PK Kannan, BT Ratchford
Marketing Science 26 (2), 149-163, 2007
1272007
Incorporating subjective characteristics in product design and evaluations
L Luo, PK Kannan, BT Ratchford
Journal of Marketing Research 45 (2), 182-194, 2008
1162008
Product line design for consumer durables: an integrated marketing and engineering approach
L Luo
Journal of Marketing Research 48 (1), 128-139, 2011
1112011
Multi-objective single product robust optimization: An integrated design and marketing approach
B Besharati, L Luo, S Azarm, PK Kannan
1062006
Dilution and enhancement of celebrity brands through sequential movie releases
L Luo, X Chen, J Han, CW Park
Journal of Marketing Research 47 (6), 1114-1128, 2010
982010
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
L Luo, O Toubia
Journal of Marketing 79 (5), 100-114, 2015
972015
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
D Huang, L Luo
Marketing Science 35 (3), 445-464, 2016
752016
New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click
L Luo, J Sun
Production and Operations Management 25 (12), 2014-2034, 2016
572016
Why we do what we do: A model of activity consumption
L Luo, BT Ratchford, B Yang
Journal of Marketing Research 50 (1), 24-43, 2013
562013
Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
M Zhang, L Luo
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3108288, 2018
32*2018
Efficient large-scale internet media selection optimization for online display advertising
C Paulson, L Luo, GM James
Journal of Marketing Research 55 (4), 489-506, 2018
272018
Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from yelp
M Zhang, L Luo
Management Science, 2022
252022
An integrated robust design and marketing approach for product design selection process
B Besharati, L Luo, S Azarm, PK Kannan
International Design Engineering Technical Conferences and Computers and …, 2004
102004
Essays on new product development
L Luo
University of Maryland, College Park, 2005
72005
Blockchain Technology for Creative Industry: Current State and Research Opportunities
N Malik, MY Wei, G Appel, L Luo
International Journal of Research in Marketing, 2022
52022
Look the part? the role of profile pictures in online labor markets
I Troncoso, L Luo
The Role of Profile Pictures in Online Labor Markets (July 14, 2022), 2022
32022
DVM-CAR: A large-scale automotive dataset for visual marketing research and applications
J Huang, B Chen, L Luo, S Yue, I Ounis
arXiv preprint arXiv:2109.00881, 2021
22021
Blockchain for Creative Industries: Current State and Research Opportunities
N Malik, YM Wei, G Appel, L Luo
International Journal of Research in Marketing, Forthcoming, 2022
12022
Consumer and AI Co-creation: When and Why Human Participation Improves AI Creation.
M Zhang, T Sun, L Luo, J Golden
Available at SSRN 3929070, 2021
12021
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