Pankaj Aggarwal
Cited by
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The effects of brand relationship norms on consumer attitudes and behavior
P Aggarwal
Journal of consumer research 31 (1), 87-101, 2004
Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products
P Aggarwal, AL McGill
Journal of consumer research 34 (4), 468-479, 2007
When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism
P Aggarwal, AL McGill
Journal of consumer research 39 (2), 307-323, 2012
Role of relationship norms in processing brand information
P Aggarwal, S Law
Journal of consumer research 32 (3), 453-464, 2005
Greasing the palm: Can collectivism promote bribery?
N Mazar, P Aggarwal
Psychological Science 22 (7), 843-848, 2011
Helping fellow beings: Anthropomorphized social causes and the role of anticipatory guilt
HK Ahn, HJ Kim, P Aggarwal
Psychological science 25 (1), 224-229, 2014
Brands as rivals: Consumer pursuit of distinctiveness and the role of brand anthropomorphism
M Puzakova, P Aggarwal
Journal of Consumer Research 45 (4), 869-888, 2018
The moderating effect of relationship norm salience on consumers' loss aversion
P Aggarwal, M Zhang
Journal of Consumer Research 33 (3), 413-419, 2006
Interactional fairness and consumer responses: The moderating role of relationship norms
P Aggarwal
Researchgate, 2008
Seeing the big picture: The effect of height on the level of construal
P Aggarwal, M Zhao
Journal of Marketing Research 52 (1), 120-133, 2015
Facing dominance: Anthropomorphism and the effect of product face ratio on consumer preference
A Maeng, P Aggarwal
Journal of Consumer Research 44 (5), 1104-1122, 2018
The 3 C's of anthropomorphism: Connection, comprehension, and competition
LW Yang, P Aggarwal, AL McGill
Consumer Psychology Review 3 (1), 3-19, 2020
No small matter: How company size affects consumer expectations and evaluations
LW Yang, P Aggarwal
Journal of Consumer Research 45 (6), 1369-1384, 2019
Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self
M Zhang, P Aggarwal
Journal of Consumer Psychology 25 (3), 512-518, 2015
Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships
J Wan, P Aggarwal
Strong brands, strong relationships, 119-134, 2015
Using relationship norms to understand consumer-brand interactions
P Aggarwal
Handbook of brand relationships, 46-64, 2014
Monogamous versus polygamous brand relationships
P Aggarwal, M Shi
Journal of the Association for Consumer Research 3 (2), 188-201, 2018
Partners and servants: Adopting traits of anthromorphized brands
P Aggarwal, AL McGill
ACR North American Advances, 2011
To wink or not to wink? The role of anthropomorphism, power, and gender stereotypes in luxury branding
M Puzakova, P Aggarwal
ACR North American Advances, 2015
Breaking promises: the role of psychological contract breach in mediating the relationship between marketing practices and brand evaluations
D Zweig, P Aggarwal
Advances in Consumer Research 32, 342, 2005
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