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Debbie Isobel Keeling
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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45, 884-905, 2017
6022017
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018
3032018
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
2642019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal 28 (4), 374-384, 2020
2352020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (4), 219-234, 2019
2102019
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
1912020
Embracing falsity through the metaverse: The case of synthetic customer experiences
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...
Business Horizons 65 (6), 739-749, 2022
1582022
Destination social business: Exploring an organization's journey with social media, collaborative community and expressive individuality
BD Weinberg, K de Ruyter, C Dellarocas, M Buck, DI Keeling
Journal of interactive marketing 27 (4), 299-310, 2013
1462013
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48, 143-164, 2020
1362020
What's mine is a hologram? How shared augmented reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter
Journal of interactive marketing 48 (1), 71-88, 2019
1162019
GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity
V Blazevic, C Wiertz, J Cotte, K De Ruyter, DI Keeling
Journal of Interactive Marketing 28 (2), 87-100, 2014
1162014
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84-103, 2021
1072021
Social support: some pragmatic implications for health care professionals
DI Keeling, PE Price, E Jones, KG Harding
Journal of Advanced Nursing 23 (1), 76-81, 1996
1021996
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing 39 (3), 495-507, 2022
1012022
AI-chatbots on the services frontline addressing the challenges and opportunities of agency
T Chong, T Yu, DI Keeling, K de Ruyter
Journal of Retailing and Consumer Services 63, 102735, 2021
952021
When nothing is what it seems: A digital marketing research agenda
K de Ruyter, D Isobel Keeling, LV Ngo
Australasian marketing journal 26 (3), 199-203, 2018
892018
Retail Relationships in a Digital Age
KA Keeling, DI Keeling, PJ McGoldrick
Journal of Business Research 66 (7), 847-855, 2013
822013
Reimagining marketing strategy: driving the debate on grand challenges
K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, DW Dahl
Journal of the Academy of Marketing Science 50 (1), 13-21, 2022
772022
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
762020
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
DI Keeling, K Keeling, K De Ruyter, A Laing
Journal of the Academy of Marketing Science 49, 236-257, 2021
742021
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