Els Breugelmans
Els Breugelmans
Hoofddocent KU Leuven
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The impact of the multi-channel retail mix on online store choice: does online experience matter?
K Melis, K Campo, E Breugelmans, L Lamey
Journal of Retailing 91 (2), 272-288, 2015
2262015
The impact of an item-based loyalty program on consumer purchase behavior
J Zhang, E Breugelmans
Journal of Marketing research 49 (1), 50-65, 2012
1232012
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26 (2), 127-139, 2015
1072015
Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
E Breugelmans, K Campo, E Gijsbrechts
Journal of Retailing 82 (3), 215-228, 2006
872006
Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience
K Campo, E Breugelmans
Journal of Interactive Marketing 31, 63-78, 2015
712015
Effectiveness of in-store displays in a virtual store environment
E Breugelmans, K Campo
Journal of Retailing 87 (1), 75-89, 2011
662011
Shelf sequence and proximity effects on online grocery choices
E Breugelmans, K Campo, E Gijsbrechts
Marketing Letters 18 (1-2), 117-133, 2007
662007
Consumer acceptance of recommendations by interactive decision aids: The joint role of temporal distance and concrete versus abstract communications
CF Köhler, E Breugelmans, BGC Dellaert
Journal of Management Information Systems 27 (4), 231-260, 2011
502011
Cross-channel effects of price promotions: an empirical analysis of the multi-channel grocery retail sector
E Breugelmans, K Campo
Journal of Retailing 92 (3), 333-351, 2016
492016
A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet?
K Melis, K Campo, L Lamey, E Breugelmans
Journal of Retailing 92 (3), 268-286, 2016
462016
Promoting interactive decision aids on retail websites: A message framing perspective with new versus traditional focal actions
E Breugelmans, CF Köhler, BGC Dellaert, K de Ruyter
Journal of Retailing 88 (2), 226-235, 2012
222012
The clash of the titans: on retailer and manufacturer vulnerability in conflict delistings
S Van der Maelen, E Breugelmans, K Cleeren
Journal of Marketing 81 (1), 118-135, 2017
162017
The effect of loyalty program expiration policy on consumer behavior
E Breugelmans, Y Liu-Thompkins
Marketing Letters 28 (4), 537-550, 2017
142017
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
TM Benning, E Breugelmans, BGC Dellaert
Marketing Letters 23 (3), 531-543, 2012
72012
The Nature and Impact of Personal Values and Organizational Values on Customer Satisfaction
E Breugelmans, A Lievens, J Bloemer
33rd EMAC Conference, 2004
62004
A multistep approach to derive targeted category promotions
E Breugelmans, Y Boztug, T Reutterer
Marketing Science Institute Working Paper Series 10 (2010), 2010
32010
De invloed van stock-out communicatie op consumentenreacties in online supermarkten
E Breugelmans, K Campo, E Gijsbrechts
Ontwikkelingen in het Marktonderzoek. Jaarboek 2007, 71-96, 2007
2007
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Artikelen 1–17