Victor Barger
Title
Cited by
Cited by
Year
Social media and consumer engagement: A review and research agenda
VA Barger, JW Peltier, DE Schultz
Journal of Research in Interactive Marketing 10 (4), 268-287, 2016
3372016
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
J Peck, VA Barger, A Webb
Journal of Consumer Psychology 23 (2), 189-196, 2012
2322012
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
EM Payne, JW Peltier, VA Barger
Journal of Research in Interactive Marketing, 2017
2202017
An integrated marketing communications perspective on social media metrics
VA Barger, LI Labrecque
International Journal of Integrated Marketing Communications 5 (1), 2013
1672013
Textual paralanguage and its implications for marketing communications
AW Luangrath, J Peck, VA Barger
Journal of Consumer Psychology 27 (1), 98-107, 2017
1032017
A sense of things to come: Future research directions in sensory marketing
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory marketing: Research on the sensuality of products, 361-376, 2009
572009
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior
E Manser Payne, JW Peltier, VA Barger
Journal of Research in Interactive Marketing, 2018
412018
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
EHM Payne, J Peltier, VA Barger
Journal of Research in Interactive Marketing, 2021
142021
Personality traits and re-patronage intentions after service failure
R Agarwal, A Mehrotra, VA Barger
Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior 29 …, 2016
142016
In search of a surrogate for touch: The effect of haptic imagery on psychological ownership and object valuation
J Peck, V Barger
ACR North American Advances, 2009
122009
Individual differences in need for approval: Measurement and marketing implications
VA Barger
University of Wisconsin-Madison, 2012
52012
Make Your Tweety Bird Tweet: Use of Textual Paralanguage in Brand and Spokescharacter Online Communications
A Luangrath, J Peck, V Barger
ACR North American Advances, 2017
12017
That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation
J Peck, V Barger, A Webb
ACR North American Advances, 2011
12011
Great, Umm,* Eyeroll*: Textual Paralanguage and Its Implications For Brand Communications
A Webb, J Peck, V Barger
ACR North American Advances, 2015
2015
The More You Think You Know, the More You Want to Touch: Subjective Knowledge and Haptic Exploration
J Peck, V Barger, A Webb
ACR North American Advances, 2013
2013
Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
V Barger, J Peck
ACR North American Advances, 2011
2011
The evolution and persistence of dominant roles in interorganizational
VA Barger
2007
Journal of Research in Interactive Marketing
EM Payne, JW Peltier, VA Barger
FUTURE RESEARCH IN SENSORY MARKETING AND INTERACTIONS BETWEEN THE SENSES
RS Elder, NZ Aydınoğlu, V Barger, C Caldara, HE Chun, CJ Lee, G Mohr, ...
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Articles 1–19