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Marv Khammash
Marv Khammash
Marketing Faculty, University of Sussex
Verified email at sussex.ac.uk - Homepage
Title
Cited by
Cited by
Year
‘Arrivederci CIAO. com, Buongiorno Bing. com’—Electronic word-of-mouth (eWOM), antecedences and consequences
M Khammash, GH Griffiths
International Journal of Information Management 31 (1), 82-87, 2011
2132011
Why do people read reviews posted on consumer-opinion portals?
J Burton, M Khammash
Journal of Marketing Management 26 (3-4), 230-255, 2010
1802010
E‐business complaint management: perceptions and perspectives of online credibility
J Breitsohl, M Khammash, G Griffiths
Journal of Enterprise Information Management, 2010
822010
Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market
M Khammash
Proc. IADIS International Conference WWW/Internet 2008, 2008
402008
Relative performance of methods for forecasting special events
K Nikolopoulos, A Litsa, F Petropoulos, V Bougioukos, M Khammash
Journal of Business Research 68 (8), 1785-1791, 2015
332015
Forecasting branded and generic pharmaceuticals
K Nikolopoulos, S Buxton, M Khammash, P Stern
International Journal of Forecasting 32 (2), 344-357, 2016
232016
Online complaint communication strategy: An integrated management framework for e-businesses
J Breitsohl, M Khammash, G Griffiths
Handbook of Strategic e-Business Management, 907-933, 2014
132014
Electronic word-of-mouth: Antecedents of reading customer reviews in online opinion platforms: A case from the UK market
M Khammash
University of Manchester, 2008
62008
Managing negative epinion-leaders: A personality-based model of silver surfers’ E-WOM
J Breitsohl, M Khammash, G Griffiths
Proceedings European Marketing Academy 41st Annual Conference, Lisbon …, 2012
22012
’We belong together: the effect of online community identification and brand-related WOM
M Mehl, M Khammash, G Griffiths
Marketing to citizens, going beyond customers and consumers. EMAC European …, 2012
22012
Turning artificial neural networks into a marketing science tool-modelling and forecasting the impact of sales promotions
IZ Qureshi, M Khammash, K Nikolopoulos
International Conference on Agents and Artificial Intelligence 2, 698-702, 2011
12011
DON’T MESS WITH THE SILVER SURFER–HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER
J Breitsohl, M Khammash, G Griffiths, W Kunz
2016 Global Marketing Conference at Hong Kong, 515-515, 2016
2016
Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK
G Griffiths, P Westmoreland, M Khammash, S Parry
40th EMAC conference, 2011
2011
Marketing in the Music Industry: Assessment of Reality TV Shows Facilitates Marketing.
A Mikheeva, M Khammash, Y Altunbas, R Jones
The Six Senses-the Essentials of Marketing, 39th EMAC conference, Copenhagan …, 2010
2010
Attractions of Snowdonia–New Media Project.
C Jones, J Goodman, M Khammash, R Gittens, L Paxman, X Laurent
Unknown, 2010
2010
Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?
M Khammash, S Parry, R Jones
Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 2009
2009
Electronic Word-of-Mouth: Motives for Reading and Writing Customer Opinions Online
J Burton, M Khammash
Proceedings of the IADIS International Conference on e-Commerce: Porto …, 2005
2005
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