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Rebecca VanMeter
Rebecca VanMeter
Associate Professor of Marketing, Ball State University
Verified email at bsu.edu - Homepage
Title
Cited by
Cited by
Year
Generation Y’s ethical ideology and its potential workplace implications
RA VanMeter, DB Grisaffe, LB Chonko, JA Roberts
Journal of business ethics 117, 93-109, 2013
2862013
Of “likes” and “pins”: The effects of consumers’ attachment to social media
RA VanMeter, DB Grisaffe, LB Chonko
Journal of Interactive Marketing 32 (1), 70-88, 2015
2402015
Serving first for the benefit of others: Preliminary evidence for a hierarchical conceptualization of servant leadership
DB Grisaffe, R VanMeter, LB Chonko
Journal of Personal Selling & Sales Management 36 (1), 40-58, 2016
1752016
Don't just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social media
R VanMeter, HA Syrdal, S Powell-Mantel, DB Grisaffe, ET Nesson
Journal of Interactive Marketing 43 (1), 83-97, 2018
1402018
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, KM Howie, HA Syrdal, R VanMeter
Journal of Product & Brand Management 29 (5), 675-688, 2020
962020
In search of clarity on servant leadership: domain specification and reconceptualization
R VanMeter, LB Chonko, DB Grisaffe, EA Goad
AMS review 6, 59-78, 2016
472016
The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation
HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof
Journal of Marketing Education 45 (1), 91-100, 2023
82023
The not so passé MBA: Podcasts as marketing cases
RA VanMeter, S Schetzsle, K Howie
Marketing Education Review 29 (2), 142-146, 2019
72019
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
52018
Of" likes" and" pins": Measuring consumers' emotional attachment to social media
RA VanMeter
The University of Texas at Arlington, 2014
52014
Merchmenot: Applying merchandising concepts with active learning
RA VanMeter, BA Vander Schee
Marketing education review 31 (2), 111-118, 2021
22021
Better together, again
J Mead, R VanMeter
Marketing Education Review 31 (2), 53-54, 2021
12021
DOES WELLNESS LEAD TO HAPPIER, BETTER PERFORMING SALESPEOPLE?
E Goad, R VanMeter
The 2012 National Conference in Sales Management Proceedings, 44-47, 2012
12012
Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement
RA VanMeter, MC Peasley, PJ Woodroof
2022
The future looks good: a picture from marketing scholars of where we go from here
D Haytko, B McDonald, B Rutherford, R VanMeter
Journal of Marketing Theory and Practice 29 (1), 1-2, 2021
2021
Looking on the bright side: Rewarding civil behavior in academia
JG Manegold, RA VanMeter, WJ Casper
Industrial and Organizational Psychology 12 (4), 376-380, 2019
2019
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
If You Want More than Just “Likes,” Attachment is Better than Attitude
R VanMeter, HA Syrdal, SP Mantel, ET Nesson
Keller Center Research Report, 7, 0
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