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Saleh Bazi
Saleh Bazi
Assistant Professor of Digital Marketing, Yarmouk University
Verified email at yu.edu.jo - Homepage
Title
Cited by
Cited by
Year
Customers’ motivation to engage with luxury brands on social media
S Bazi, R Filieri, M Gorton
Journal of Business Research 112, 223-235, 2020
2572020
Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce
S Bazi, A Hajli, N Hajli, M Shanmugam, X Lin
Information Technology & People, 2019
642019
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
S Bazi, R Filieri, M Gorton
Journal of Business Research 160, 113778, 2023
412023
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
R Rialti, R Filieri, L Zollo, S Bazi, C Ciappei
International Journal of Advertising 41 (5), 868-891, 2022
352022
Investigating the impact of situational influences and social support on social commerce during the COVID-19 Pandemic
S Bazi, H Haddad, AH Al-Amad, D Rees, N Hajli
Journal of theoretical and applied electronic commerce research 17 (1), 104-121, 2022
292022
The effect of Arabic language type on banking chatbots adoption
H Hmoud, F Shishan, Z Qasem, S Bazi
Heliyon 9 (10), 2023
32023
Exploring The Motivations Of Consumers’ Engagement With Luxury Brands In Social Media Sites.
S Bazi, R Filieri, M Gorton
47th EMAC, 2018
32018
Consumers' social self-identity drivers on social commerce platforms-based food and beverage
S Bazi, RW Attar, NA Adam, N Hajli
British Food Journal 125 (8), 3050-3068, 2023
22023
Customer Engagement with Luxury Brands on Social Media: The Role of Brand Ethereality and Post Quality
S Bazi, R Filieri, M Gorton
Global Marketing Conference, 442-448, 2020
12020
The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students
S Alsmadi, KQ Hailat, S Bazi, H Hadad
Heliyon, 2024
2024
Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach
S Pattinson, N Damij, N El Maalouf, S Bazi, Z Elsahn, R Hilliard, ...
Industrial Marketing Management 115, 408-420, 2023
2023
Determinants of Customer Engagement: Role of User-Generated Content
MH Galib, ALH Hadeel, A Al-Amad, KQ Hailat, S Bazi
International Journal of Electronic Commerce Studies 14 (3), 69-88, 2023
2023
The role of social media content on value co-creation in the food sector: a strategic relationship perspective
A Gokce, S Bazi, B Safavi, E Georgiadou, N Hajli
British Food Journal 125 (10), 3585-3600, 2023
2023
Demystifying customers' engagement with luxury brands on social media: an investigation of its antecedents and consequence on brand loyalty
SMA Bazi
Newcastle University, 2020
2020
ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST
R Filieri, L Hu, S Bazi
GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING 2020 (A), 1497-1498, 2020
2020
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