Evert Van den Broeck
Evert Van den Broeck
Visiting professor KU Leuven / Strategist Wunderman Thompson
Geverifieerd e-mailadres voor kuleuven.be - Homepage
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Predicting consumer responses to a chatbot on Facebook
B Zarouali, E Van den Broeck, M Walrave, K Poels
Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
882018
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of marketing communications 24 (6), 599-616, 2018
752018
Chatbot advertising effectiveness: When does the message get through?
E Van den Broeck, B Zarouali, K Poels
Computers in Human Behavior 98, 150-157, 2019
672019
Older and wiser? Facebook use, privacy concern, and privacy protection in the life stages of emerging, young, and middle adulthood
E Van den Broeck, K Poels, M Walrave
Social Media+ Society 1 (2), 2056305115616149, 2015
672015
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
E Van den Broeck, K Poels, M Walrave
Telematics and Informatics 35 (2), 470-479, 2018
362018
A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads
E Van den Broeck, K Poels, M Walrave
American Behavioral Scientist, 0002764217717560, 2017
24*2017
Online perspective-taking as an intervention tool against cyberbullying.
E Van den Broeck, K Poels, H Vandebosch, K Van Royen
Studies in Health Technology and Informatics 199, 113-117, 2013
8*2013
How do users evaluate personalized Facebook advertising? An analysis of consumer-and advertiser controlled factors
E Van den Broeck, K Poels, M Walrave
Qualitative Market Research: An International Journal, 2020
72020
When Ads Walk a Tightrope: Balancing Effectiveness and Privacy Issues of Personalized Advertising on Social Networking Sites: Proefschrift
E Van den Broeck
2019
The role of advertiser-and consumer-controlled factors in evaluations and perceived outcomes of personalized Facebook advertising
E Van den Broeck, K Poels, M Walrave
WHEN ADS WALK A TIGHTROPE., 123, 2019
2019
WHEN ADS WALK A TIGHTROPE.
EV den Broeck
University of Antwerp, 2019
2019
A vignette study on the evaluation of advertisements on Facebook in terms of tolerance, situational privacy concern, intrusiveness and attitude towards the ad
E Van den Broeck, K Poels, M Walrave
Etmaal van de Communicatiewetenschap, Amsterdam, Nederland, 3 en 4 februari 2016, 2016
2016
Een experimenteel onderzoek naar het geven van informatie over de werking van cookies op de effectiviteit van'retargeted'reclame
E Van den Broeck, K Poels, M Walrave
Etmaal van de Communicatiewetenschap, Antwerpen, BelgiŽ, 2 en 3 februari 2015, 2015
2015
Older and wiser? Privacy concern and protection of Facebook users in the life stages of adulthood
E Van den Broeck, K Poels, M Walrave
Annual conference of the International Communication Association, San Juan†…, 2015
2015
Getting too personal? Adolescents' responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, G van Noort, E Van den Broeck
Etmaal van de Communicatiewetenschappen, Rotterdam, Nederland, 7 en 8†…, 2013
2013
Privacy invasie? Een studie bij jongeren naar gepersonaliseerde reclame op sociale netwerksites
E Van Den Broeck
Universiteit Antwerpen, 2012
2012
“What Is It And How Did It Get Here?” Factors Related To Advertising Place And The Use Of Personal Data Influencing User Acceptance Of Facebook Ads
E Van den Broeck, K Poels, M Walrave
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Artikelen 1–17