| Enhancing entrepreneurial marketing education: The student perspective JW Peltier, C Scovotti Journal of Small Business and Enterprise Development 17 (4), 514-536, 2010 | 89 | 2010 |
| Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars. C Scovotti, LD Spiller Marketing Management Journal 16 (2), 2006 | 52 | 2006 |
| The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development JW Peltier, C Scovotti, L Pointer Journal of Marketing Education 30 (1), 47-56, 2008 | 46 | 2008 |
| Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses LD Spiller, C Scovotti Journal of Marketing Education 30 (1), 66-81, 2008 | 44 | 2008 |
| Relationship marketing and disadvantaged health care segments: using internal marketing to improve the vocational rehabilitation process JW Peltier, C Scovotti Health Marketing Quarterly 22 (2), 69-90, 2004 | 33 | 2004 |
| Experiences with flipping the marketing capstone course C Scovotti Marketing Education Review 26 (1), 51-56, 2016 | 21 | 2016 |
| Cross-border student collaborations: Opportunities for videoconferencing C Scovotti, LD Spiller Marketing Education Review 21 (1), 57-62, 2011 | 19 | 2011 |
| From Web 2.0 to Web 3.0: Implications for advertising courses C Scovotti, SK Jones Journal of advertising education 15 (1), 6-15, 2011 | 18 | 2011 |
| Understanding the antecedents to recruiting foster care and adoptive parents: A comparison of White and African-American families A Helm, JW Peltier, C Scovotti Health Marketing Quarterly 23 (4), 109-129, 2006 | 17 | 2006 |
| Participant satisfaction with the vocational rehabilitation process: A micro perspective of relationship dimensions CS Dps, JW Peltier Health marketing quarterly 22 (4), 3-26, 2005 | 15 | 2005 |
| A cross-cultural negotiation role-play for sales classes D Herlache, S Renkema, S Cummins, C Scovotti Journal for Advancement of Marketing Education 26 (Special Issue on Teaching …, 2018 | 12 | 2018 |
| Building a case for active learning: The use of lecture vs. other classroom activities at LMBC. JM Werner, C Scovotti, RG Cummings, JW Bronson Journal of Learning in Higher Education 14 (1), 7-15, 2018 | 11 | 2018 |
| Experiential learning in capstone courses through the Great Case Debate C Scovotti, LD Spiller Journal of Advertising Education 13 (1), 25-37, 2009 | 7 | 2009 |
| You Brew: Crafting a Winning Marketing Strategy C Scovotti, LD Spiller Int. J. Integr. Mark. Commun 6, 41-52, 2014 | 5 | 2014 |
| Predicting donations from a cohort group of donors to charities: A direct marketing case study GH Chao, MK Hsu, C Scovotti Optimizing, Innovating, and Capitalizing on Information Systems for …, 2013 | 4 | 2013 |
| IDENTIFYING AND ASSESSING FUNDAMENTAL COMPETENCIES OF DIRECT AND INTERACTIVE MARKETING. DL Zahay-Blatz, C Scovotti, RM Peterson, S Domagalski Journal for Advancement of Marketing Education 17, 2010 | 4 | 2010 |
| Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics JW Peltier, L Kinney, C Scovotti Journal of Advertising Education 13 (1), 82-91, 2009 | 1 | 2009 |
| The online retailing decision: Development and testing of the SIRFS model C Scovotti Pace University, 2001 | 1 | 2001 |
| Kiln Creek Golf Club & Resort. LD Spiller, C Scovotti International Journal of Integrated Marketing Communications 2 (2), 2010 | | 2010 |
| Multidimensional Marketing of Small Businesses: The Case of Nonna's Italian Restaurant. LD Spiller, C Scovotti International Journal of Integrated Marketing Communications 2 (1), 2010 | | 2010 |
Lisa SpillerChristopher Newport UniversityVerified email at cnu.edu
