Carol Scovotti
Carol Scovotti
Professor of Marketing, Fulbright Scholar, University of Wisconsin-Whitewater
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Cited by
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Enhancing entrepreneurial marketing education: the student perspective
JW Peltier, C Scovotti
Journal of Small Business and Enterprise Development, 2010
Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars.
C Scovotti, LD Spiller
Marketing Management Journal 16 (2), 2006
The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
JW Peltier, C Scovotti, L Pointer
Journal of Marketing Education 30 (1), 47-56, 2008
Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses
LD Spiller, C Scovotti
Journal of Marketing Education 30 (1), 66-81, 2008
Relationship marketing and disadvantaged health care segments: using internal marketing to improve the vocational rehabilitation process
JW Peltier, C Scovotti
Health marketing quarterly 22 (2), 69-90, 2004
From Web 2.0 to Web 3.0: Implications for advertising courses
C Scovotti, SK Jones
Journal of advertising education 15 (1), 6-15, 2011
Cross-border student collaborations: Opportunities for videoconferencing
C Scovotti, LD Spiller
Marketing Education Review 21 (1), 57-62, 2011
Participant satisfaction with the vocational rehabilitation process: A micro perspective of relationship dimensions
CS Dps, JW Peltier
Health marketing quarterly 22 (4), 3-26, 2005
Experiences with flipping the marketing capstone course
C Scovotti
Marketing Education Review 26 (1), 51-56, 2016
Understanding the antecedents to recruiting foster care and adoptive parents: A comparison of White and African-American families
A Helm, JW Peltier, C Scovotti
Health marketing quarterly 23 (4), 109-129, 2006
Experiential learning in capstone courses through the Great Case Debate
C Scovotti, LD Spiller
Journal of Advertising Education 13 (1), 25-37, 2009
A cross-cultural negotiation role-play for sales classes
D Herlache, S Renkema, S Cummins, C Scovotti
Journal for Advancement of Marketing Education 26 (Special Issue on Teaching …, 2018
Predicting donations from a cohort group of donors to charities: A direct marketing case study
GH Chao, MK Hsu, C Scovotti
Optimizing, Innovating, and Capitalizing on Information Systems for …, 2013
Building a Case for Active Learning: The Use of Lecture vs. Other Classroom Activities at LMBC.
JM Werner, C Scovotti, RG Cummings, JW Bronson
Journal of Learning in Higher Education 14 (1), 7-15, 2018
Identifying and assessing fundamental competencies of direct and interactive marketing
D Zahay, C Scovotti, R Peterson, S Domagalski
Journal for the Advancement of Marketing Education 17, 52-62, 2010
The online retailing decision: Development and testing of the SIRFS model
C Scovotti
Pace University, 2001
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
JW Peltier, L Kinney, C Scovotti
Journal of Advertising Education 13 (1), 82-91, 2009
The Internet Retailing Decision: Development & Testing of the SIRFS Model
C Scovotti
Identifying and Assessing Fundamental Competencies: What Does it Mean to be a Direct Marketer?
D Zahay, C Scovotti, JS Kelly, S Domagalski
Is Direct Marketing Becoming Mainstream Marketing? A Textbook Content Analysis
LD Spiller, C Scovotti
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