Sponsorship portfolio as a brand-image creation strategy PM Chien, TB Cornwell, R Pappu Journal of Business Research 64 (2), 142-149, 2011 | 259 | 2011 |
Travelers’ health risk perceptions and protective behavior: A psychological approach PM Chien, M Sharifpour, BW Ritchie, B Watson Journal of Travel Research 56 (6), 744-759, 2017 | 237 | 2017 |
Sport scandal and sponsorship decisions: Team identification matters PM Chien, SJ Kelly, CS Weeks Journal of Sport Management 30 (5), 490-505, 2016 | 114 | 2016 |
I am having a dilemma: Factors affecting resident support of event development in the community HH P Monica Chien, Brent W Ritchie, Richard Shipway Journal of Travel Research 51 (4), 451-463, 2012 | 107 | 2012 |
Social impacts of mega-events: a systematic narrative review and research agenda J Mair, PM Chien, SJ Kelly, S Derrington Journal of Sustainable Tourism, 1-22, 2021 | 94 | 2021 |
Understanding intergroup conflicts in tourism. PM Chien, BW Ritchie | 89 | 2018 |
Segmentation by travel related risks: An integrated approach BW Ritchie, PM Chien, M Sharifpour Journal of Travel & Tourism Marketing 34 (2), 274-289, 2017 | 87 | 2017 |
The role of the media in influencing residents' support for the 2012 Olympic Games BW Ritchie, R Shipway, P Monica Chien International Journal of Event and Festival Management 1 (3), 202-219, 2010 | 66 | 2010 |
A Leg (acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies BW Ritchie, PM Chien, R Shipway Tourism Management 77, 104031, 2020 | 45 | 2020 |
There goes my hero again: sport scandal frequency and social identity driven response SJ Kelly, CS Weeks, PM Chien Journal of Strategic Marketing 26 (1), 56-70, 2018 | 45 | 2018 |
A theoretical framework for analysis of image transfer in multiple sponsorships PHM Chien, TB Cornwell, R Stokes University of Western Australia, 2005 | 45 | 2005 |
Citizens’ attitudes towards mega-events: A new framework A Smith, BW Ritchie, PM Chien Annals of Tourism Research 74, 208-210, 2018 | 43 | 2018 |
Identifying objectives for mega-event leveraging: A non-host city case PM Chien, SJ Kelly, C Gill Marketing Intelligence & Planning 36 (2), 168-184, 2018 | 33 | 2018 |
Tell me your story: Branding destinations through residents’(place) stories NA Hay, PM Chien, L Ruhanen Journal of Vacation Marketing 28 (3), 319-334, 2022 | 32 | 2022 |
Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis G Kerr, C Patti, MPH Chien Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2004 | 20 | 2004 |
Impulse buying behaviour in tourism: A new perspective M Karl, PM Chien, F Ong Annals of Tourism Research 90 (C), 2021 | 19 | 2021 |
Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions HJ Paek, H Lee, CLC Praet, K Chan, PM Chien, J Huh, GT Cameron Korea Health Communication Association, 2011 | 18 | 2011 |
Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions R Shipway, BW Ritchie, PM Chien Leisure Studies 39 (2), 181-194, 2020 | 17 | 2020 |
It can’t happen to me: Travel risk perceptions BW Ritchie, PM Chien, BM Watson Tourists’ behaviors and evaluations 9, 65-73, 2014 | 16 | 2014 |
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior IKL Goh, R Pappu, PM Chien Journal of Business Research 126, 113-125, 2021 | 15 | 2021 |