Ereni Markos
Ereni Markos
Associate Professor of Marketing
Verified email at - Homepage
Cited by
Cited by
Online personal branding: Processes, challenges, and implications
LI Labrecque, E Markos, GR Milne
Journal of interactive marketing 25 (1), 37-50, 2011
Making choices while smelling, tasting, and listening: The role of sensory (dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
Information sensitivity typology: Mapping the degree and type of risk consumers perceive in personal data sharing
GR Milne, G Pettinico, FM Hajjat, E Markos
Journal of Consumer Affairs 51 (1), 133-161, 2017
Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil
E Markos, GR Milne, JW Peltier
Journal of Public Policy & Marketing, 15.159, 2017
The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality
NM Puccinelli, SA Andrzejewski, E Markos, T Noga, S Motyka
Journal of Marketing Management 29 (3-4), 356-373, 2013
Psycho-social factors impacting credit acquisition and use by college students
JW Peltier, N Pomirleanu, M Endres, E Markos
Financial Literacy and the Limits of Financial Decision-Making, 177-200, 2016
A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
E Markos, LI Labrecque, GR Milne
Journal of Interactive Marketing 42, 46-62, 2018
Web 2.0 and Consumers’ Digital Footprint: Managing Privacy and Disclosure Choices in Social Media
E Markos, LI Labrecque, GR Milne
Online Consumer Behavior, 191-216, 2012
Changes in Consumer Willingness to Provide Information over the Last Decade: A Cohort Analysis
MR George, J Gabisch, E Markos, PE Joseph
International Journal of Integrated Marketing Communications 4 (2), 2012
Nonverbal decoding and effective customer service
E Markos, NM Puccinelli
Society for Consumer Psychology-Winter Conference, San Francisco, 2004
Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches
LI Labrecque, E Markos, A Darmody
Journal of Marketing Education 43 (1), 43-58, 2021
Joe Camel: Postmortem of a Brand Spokesperson
Marc Weinberger, Harlan Spotts, Ereni Markos
International Journal of Advertising 29 (4), 401-430, 2010
Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World
E Markos, L Labrecque
Advances in Consumer Research 36, 884-885, 2009
Consumer privacy: A two essay dissertation examining perceptions of information sensitivity
EC Markos
What did You Buy? When Consumer Consider this Information Sensitive
GR Milne, S Bahl, E Markos
Marketing & Public Policy Conference Proceedings, 126-127, 2008
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
LI Labrecque, E Markos, K Swani, P Peņa
Journal of Business Research 135, 559-571, 2021
Art, Tourism Experience, and Consumer Metaphoria
EA Elliot, E Markos
Creating Marketing Magic and Innovative Future Marketing Trends, 1423-1427, 2017
The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue
N Puccinelli, D Grewal, SA Andrzejewski, E Markos, T Noga
Order Effects of Sampling Sequential Products With Similar Versus Dissimilar Sensory Cues
D Biswas, L Labrecque, D Lehmann, E Markos
ACR North American Advances, 2012
Teaching Qualitative Research Methods
PA Albinsson, W Barnes-McEntee, E Markos, M Peterson
Back to the Future: Revisiting the Foundations of Marketing, 90, 2018
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