| Co-creating the tourism experience P Sugathan, KR Ranjan Journal of Business Research 100, 207-217, 2019 | 227 | 2019 |
| Drivers of user engagement in eWoM communication A Rossmann, KR Ranjan, P Sugathan Journal of services marketing 30 (5), 541-553, 2016 | 176 | 2016 |
| Atypical shifts post-failure: Influence of co-creation on attribution and future motivation to co-create P Sugathan, KR Ranjan, AG Mulky Journal of Interactive Marketing 38 (1), 64-81, 2017 | 87 | 2017 |
| A narrative review and meta-analysis of service interaction quality: new research directions and implications KR Ranjan, P Sugathan, A Rossmann Journal of Services Marketing 29 (1), 3-14, 2015 | 68 | 2015 |
| Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels P Sugathan, A Rossmann, KR Ranjan European Journal of Marketing 52 (5/6), 973-1006, 2018 | 48 | 2018 |
| An examination of the emotions that follow a failure of co-creation P Sugathan, KR Ranjan, AG Mulky Journal of Business Research 78, 43-52, 2017 | 38 | 2017 |
| When co-production fails: The role of customer’s internal attributions and impression management concerns P Sugathan, KR Ranjan Journal of Business Research 121, 535-548, 2020 | 14 | 2020 |
| Effect of frontline employee's hope and consumer failure during consumer-created emergencies KR Ranjan, R Dash, P Sugathan, W Mao Journal of Service Theory and Practice 31 (1), 35-64, 2021 | 7 | 2021 |
| Existence of consumer segments based on the use of reference price P Sugathan Academy of Marketing Studies Journal 22 (2), 1-10, 2018 | 2 | 2018 |
| Does marketing make sales superfluous? Revisiting levitt and drucker P Sugathan, IIM Kozhikode, K Kozhikode Academy of Marketing Studies Journal 22 (2), 1-5, 2018 | 1 | 2018 |
| Corning Gorilla Glass P Sugathan Indian Institute of Management, Kozhikode, 2023 | | 2023 |
| CloudMagic (A) P Sugathan Indian Institute of Management, Kozhikode, 2023 | | 2023 |
| Empirical examination of online reviews P Sugathan Indian Institute of Management Kozhikode Working papers, 2020 | | 2020 |
| Price examination in virtual reality P Sugathan Indian Institute of Management Kozhikode Working papers, 2020 | | 2020 |
| Virtual reality application in public policy P Sugathan Indian Institute of Management Kozhikode Working papers, 2020 | | 2020 |
| Co-creation and pricing P Sugathan Indian Institute of Management Kozhikode Working papers, 2020 | | 2020 |
| Understanding inconsistency in reviews P Sugathan Indian Institute of Management Kozhikode Working papers, 2020 | | 2020 |
| Evaluating price fairness in hedonic and co-created categories P Sugathan Indian Institute of Management Kozhikode Working papers, 2019 | | 2019 |
| Co-creation as possible exploitation P Sugathan Indian Institute of Management Kozhikode Working papers, 2019 | | 2019 |
| Hotel Repositioning P Sugathan Indian Institute of Management, Kozhikode, 2018 | | 2018 |
Kumar Rakesh RanjanProfessor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
