Yelena Tsarenko
Yelena Tsarenko
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Cited by
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
RC Mulyanegara, Y Tsarenko, A Anderson
Journal of brand management 16 (4), 234-247, 2009
International and local student satisfaction: Resources and capabilities perspective
FT Mavondo, Y Tsarenko, M Gabbott
Journal of marketing for higher education 14 (1), 41-60, 2004
Understanding consumer intention to use mobile services
J Revels, D Tojib, Y Tsarenko
Australasian Marketing Journal (AMJ) 18 (2), 74-80, 2010
Post-adoption modeling of advanced mobile service use
D Tojib, Y Tsarenko
Journal of Business Research 65 (7), 922-928, 2012
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
A proposed multi‐dimensional approach to evaluating service recovery
MS Bhandari, Y Tsarenko, MJ Polonsky
Journal of Services Marketing 21 (3), 174-185, 2007
“I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions
Y Strizhakova, Y Tsarenko, JA Ruth
Journal of Service Research 15 (4), 414-429, 2012
Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure
M Gabbott, Y Tsarenko, WH Mok
Journal of Service Research 14 (2), 234-248, 2011
A transactional model of forgiveness in the service failure context: a customer‐driven approach
Y Tsarenko, DR Tojib
Journal of Services Marketing, 2011
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response
Y Tsarenko, D Tojib
Journal of Marketing Management 31 (17-18), 1851-1877, 2015
Coping with service failures: The role of emotional intelligence, self‐efficacy and intention to complain
Y Tsarenko, Y Strizhakova
European Journal of Marketing, 2013
The development of competent marketing professionals
I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan
Journal of Marketing Education 31 (3), 253-263, 2009
Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market
RC Mulyanegara, Y Tsarenko
Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009
The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes
Y Tsarenko, D Tojib
Journal of Marketing Management 28 (9-10), 1217-1239, 2012
Is “being green” a determinant of participation in university sustainability initiatives?
FR Figueredo, Y Tsarenko
International Journal of Sustainability in Higher Education, 2013
Together and apart: Exploring structure of the corporate–NPO relationship
D Simpson, K Lefroy, Y Tsarenko
Journal of business ethics 101 (2), 297-311, 2011
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
Y Tsarenko, C Leo, HM Herman
Journal of Business Research 82, 260-268, 2018
‘You can spend your life dying or you can spend your life living’: Identity transition in people who are HIV-positive
Y Tsarenko, MJ Polonsky
Psychology and Health 26 (4), 465-483, 2011
Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident?
TH Ho, D Tojib, Y Tsarenko
International Journal of Hospitality Management 87, 102501, 2020
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