Brian A. Vander Schee
Brian A. Vander Schee
Clinical Associate Professor of Marketing, Indiana University, Kelley School of Business
Verified email at iu.edu
Title
Cited by
Cited by
Year
Adding insight to intrusive advising and its effectiveness with students on probation
BA Vander Schee
NACADA Journal 27 (2), 50-59, 2007
1552007
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens
Journal of Marketing for Higher Education 27 (1), 112-130, 2017
692017
Students as consumers: Programming for brand loyalty
BA Vander Schee
Services Marketing Quarterly 32 (1), 32-43, 2010
632010
The small college enrollment officer: Relationship marketing at work
BA Vander Schee
Journal of Marketing for Higher Education 20 (1), 135-143, 2010
482010
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions
BA Vander Schee, J Peltier, AJ Dahl
Journal of Research in Interactive Marketing 13 (2), 239-268, 2020
402020
Embracing enrollment management: A comprehensive approach to college student marketing
BA Vander Schee
Academy of Marketing Studies Journal 13 (1), 1-24, 2009
342009
Organizational models for enrollment management at small colleges
BA Vander Schee
College and University Journal 82 (3), 11-16, 2007
282007
Marketing classroom spaces: Is it really better at the front?
BA Vander Schee
Marketing Education Review 21 (3), 191-200, 2011
262011
Changing general education perceptions through perspectives and the interdisciplinary first-year seminar
BA Vander Schee
International Journal of Teaching and Learning in Higher Education 23 (3 …, 2011
242011
The utilization of retention strategies at church-related colleges: A longitudinal study
BA Vander Schee
Journal of College Student Retention: Research, Theory & Practice 10 (2 …, 2008
242008
Setting the stage for active learning: An interactive marketing class activity
BA Vander Schee
Marketing Education Review 17 (1), 63-67, 2007
232007
Marketing feud: An active learning game of (mis) perception
BA Vander Schee
Marketing Education Review 21 (1), 63-68, 2011
212011
The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game
BA Vander Schee
Journal of Marketing Education 34 (3), 251-264, 2012
142012
College student retention: Formula for student success [Book Review]
BA Vander Schee
Journal of College Student Development 48 (3), 360-362, 2007
142007
A longitudinal study of changes in marketing practices at private Christian colleges
BA Vander Schee
Journal of Marketing for Higher Education 19 (1), 26-37, 2009
132009
Global benchmarking of marketing doctoral program faculty and institutions by subarea
M Elbeck, BA Vander Schee
Journal of Marketing Education 36 (1), 45-61, 2014
122014
Early intervention: Using assessment to reduce student attrition
BA Vander Schee
About campus 16 (1), 24-26, 2011
112011
Test item order, academic achievement and student performance on Principles of Marketing examinations
BA Vander Schee
Journal for Advancement of Marketing Education 14 (1), 23-29, 2009
102009
Let them decide: Student performance and self-selection of weights distribution
BA Vander Schee
Journal of Education for Business 86 (6), 352-356, 2011
92011
Crowdsourcing: Why the power of the crowd is driving the future of business [Book Review]
BA Vander Schee
Journal of Consumer Marketing 26 (4), 305-306, 2009
92009
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Articles 1–20