Brian A. Vander Schee
Brian A. Vander Schee
Clinical Associate Professor of Marketing, Indiana University, Kelley School of Business
Verified email at iu.edu
Title
Cited by
Cited by
Year
Adding insight to intrusive advising and its effectiveness with students on probation
BA Vander Schee
NACADA Journal 27 (2), 50-59, 2007
1502007
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens
Journal of Marketing for Higher Education 27 (1), 112-130, 2017
642017
Students as consumers: Programming for brand loyalty
BA Vander Schee
Services Marketing Quarterly 32 (1), 32-43, 2010
602010
The small college enrollment officer: Relationship marketing at work
BA Vander Schee
Journal of Marketing for Higher Education 20 (1), 135-143, 2010
462010
Embracing enrollment management: A comprehensive approach to college student marketing
BA Vander Schee
Academy of Marketing Studies Journal 13 (1), 1-24, 2009
332009
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions
BA Vander Schee, J Peltier, AJ Dahl
Journal of Research in Interactive Marketing 13 (2), 239-268, 2020
282020
Marketing classroom spaces: Is it really better at the front?
BA Vander Schee
Marketing Education Review 21 (3), 191-200, 2011
262011
Organizational models for enrollment management at small colleges
BA Vander Schee
College and University Journal 82 (3), 11-16, 2007
252007
Changing general education perceptions through perspectives and the interdisciplinary first-year seminar
BA Vander Schee
International Journal of Teaching and Learning in Higher Education 23 (3 …, 2011
242011
The utilization of retention strategies at church-related colleges: A longitudinal study
BA Vander Schee
Journal of College Student Retention: Research, Theory & Practice 10 (2 …, 2008
232008
Setting the stage for active learning: An interactive marketing class activity
BA Vander Schee
Marketing Education Review 17 (1), 63-67, 2007
222007
Marketing feud: An active learning game of (mis) perception
BA Vander Schee
Marketing Education Review 21 (1), 63-68, 2011
202011
The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game
BA Vander Schee
Journal of Marketing Education 34 (3), 251-264, 2012
142012
College student retention: Formula for student success [Book Review]
BA Vander Schee
Journal of College Student Development 48 (3), 360-362, 2007
142007
A longitudinal study of changes in marketing practices at private Christian colleges
BA Vander Schee
Journal of Marketing for Higher Education 19 (1), 26-37, 2009
132009
Global benchmarking of marketing doctoral program faculty and institutions by subarea
M Elbeck, BA Vander Schee
Journal of Marketing Education 36 (1), 45-61, 2014
122014
Early intervention: Using assessment to reduce student attrition
BA Vander Schee
About campus 16 (1), 24-26, 2011
112011
Test item order, academic achievement and student performance on Principles of Marketing examinations
BA Vander Schee
Journal for Advancement of Marketing Education 14 (1), 23-29, 2009
102009
Let them decide: Student performance and self-selection of weights distribution
BA Vander Schee
Journal of Education for Business 86 (6), 352-356, 2011
92011
Test item order, level of difficulty, and student performance in marketing education
BA Vander Schee
Journal of Education for Business 88 (1), 36-42, 2013
82013
The system can't perform the operation now. Try again later.
Articles 1–20