| Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs) C Buzeta, P De Pelsmacker, N Dens Journal of Interactive Marketing 52 (1), 79-98, 2020 | 184 | 2020 |
| Sidedness, commercial intent and expertise in blog advertising R Uribe, C Buzeta, M Velásquez Journal of Business Research 69 (10), 4403-4410, 2016 | 121 | 2016 |
| The Television Audience Measurement in the Digital Age C Buzeta, P Moyano Cuadernos.info 33, 53-62, 2013 | 49* | 2013 |
| Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup R Uribe, C Buzeta, E Manzur, I Alvarez Journal of Business Research 127 (April 2021), 454-463, 2021 | 17 | 2021 |
| Brand personality of political parties in Chile: a view from the youngest citizens R Uribe, C Buzeta, J Reyes Cuadernos.info, 89-104, 2017 | 14* | 2017 |
| Celebrity endorsement using different types of new media and advertising formats R Uribe, C Buzeta, E Manzur, M Celis Academia Revista Latinoamericana de Administración 35 (3), 281-302, 2022 | 12 | 2022 |
| Actitudes hacia el Marketing: El caso de los Estudiantes de Negocios de la Universidad de Chile C Buzeta Universidad de Chile, 2011 | 7 | 2011 |
| Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study C Buzeta, F De Keyzer, N Dens, P De Pelsmacker International Journal of Advertising 43 (4), 637-671, 2024 | 6 | 2024 |
| This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude A David-Ignatieff, C Buzeta, P De Pelsmacker, N Ben Dahmane Mouelhi Journal of Marketing Communications, 1-29, 2023 | 5 | 2023 |
| Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017) R Uribe, C Buzeta, E Manzur, N Pefaur Cuadernos.info, 181-199, 2018 | 4* | 2018 |
| Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation R Uribe, C Buzeta, D Hurtado INNOVAR 21 (42), 151-160, 2011 | 3 | 2011 |
| An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions L Ang, C Buzeta, M Hirose, MJC van Loggerenberg, G van Noort, R Uribe, ... International Journal of Advertising 42 (1), 181-200, 2023 | 2 | 2023 |
| Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country C Barbarossa, C Buzeta, P De Pelsmacker, I Moons International Business Review 31 (5), 101995, 2022 | 2 | 2022 |
| Perspectives: replication is more than meets the eye L Bergkvist, F De Keyzer, C Buzeta International Journal of Advertising 43 (3), 580-599, 2024 | 1 | 2024 |
| Customer engagement across social media platforms : a uses and gratifications perspective C Buzeta University of Antwerp, 2021 | 1* | 2021 |
| Social media use motivations, brand engagement and the moderation role of connectedness C Buzeta, N Dens, P De Pelsmacker ICORIA 2019: 18th International Conference on Research in Advertising, June …, 2019 | 1 | 2019 |
| The role of well‐being in consumer's responses to personalized advertising on social media F De Keyzer, C Buzeta, AI Lopes Psychology and Marketing, 2024 | | 2024 |
| Marcas como metáforas sociales: una aplicación usando análisis de correspondencias S Goldsack-Trebilcock, F Tagle, C Buzeta Cuadernos.info, 247-257, 2024 | | 2024 |
| Sales Promotion Posts Across Different Social Media: A Text-Based Analysis C Buzeta, P De Pelsmacker, N Dens Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| A solution-oriented view on the academic-practitioner divide: A seven-country case study C Buzeta, H Voorveld, G Van Noort, M Van Loggerenberg, R Uribe, ... ICORIA 2022: 20th International Conference on Research in Advertising, 12-12, 2022 | | 2022 |
Rodrigo Uribeuniversidad de chileVerified email at unegocios.cl
