Zhilin Yang (楊志林)
Zhilin Yang (楊志林)
Professor of Marketing, City University of Hong Kong
Verified email at - Homepage
Cited by
Cited by
Customer perceived value, satisfaction, and loyalty: The role of switching costs
Z Yang, RT Peterson
Psychology & marketing 21 (10), 799-822, 2004
Development and validation of an instrument to measure user perceived service quality of information presenting web portals
Z Yang, S Cai, Z Zhou, N Zhou
Information and management 42, 575-589, 2005
Consumer Perception of E-Service Quality: From Internet Purchaser and Non-purchaser Perspectives.
Z Yang, M Jun
Journal of Business Strategies 19 (1), 19-41, 2002
Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services
Z Yang, X Fang
International journal of service industry management 15 (3), 302-326, 2004
Measuring customer perceived online service quality: scale development and managerial implications
Z Yang, M Jun, RT Peterson
International Journal of operations & production Management 24 (11), 1149-1174, 2004
Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?
X Wang, Z Yang
International Marketing Review 25 (4), 458-474, 2008
Measuring consumer perceptions of online shopping convenience
LA Jiang, Z Yang, M Jun
Journal of Service management 24 (2), 191-214, 2013
Implementing supply chain information integration in China: The role of institutional forces and trust
S Cai, M Jun, Z Yang
Journal of operations management 28 (3), 257-268, 2010
Customers' perceptions of online retailing service quality and their satisfaction
M Jun, Z Yang, DS Kim
International Journal of Quality & Reliability Management 21 (8), 817-841, 2004
Services quality dimensions of Internet retailing: an exploratory analysis
Z Yang, RT Peterson, S Cai
Journal of services marketing 17 (7), 685-698, 2003
Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations
KZ Zhou, GY Gao, Z Yang, N Zhou
Journal of business research 58 (8), 1049-1058, 2005
The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image
X Wang, Z Yang
Journal of global marketing 23 (3), 177-188, 2010
A review of research methodologies in international business
Z Yang, X Wang, C Su
International Business Review 15 (6), 601-617, 2006
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
Taking the pulse of Internet pharmacies.
Z Yang, RT Peterson, L Huang
Marketing Health Services 21 (2), 4-10, 2001
Relational ties or customized contracts? An examination of alternative governance choices in China
KZ Zhou, L Poppo, Z Yang
Journal of International Business Studies 39 (3), 526-534, 2008
Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce?
L Jiang, M Jun, Z Yang
Service Business 10 (2), 301-317, 2016
Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
Z Yang, CL Wang
Industrial Marketing Management 40 (4), 492-495, 2011
Development of cooperative norms in the buyer‐supplier relationship: the Chinese experience
S Cai, Z Yang
Journal of Supply Chain Management 44 (1), 55-70, 2008
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