| Pricing strategy: A review of 22 years of marketing research M Kienzler, C Kowalkowski Journal of Business Research 78, 101-110, 2017 | 218 | 2017 |
| Value-based pricing and cognitive biases: An overview for business markets M Kienzler Industrial Marketing Management 68, 86-94, 2018 | 72 | 2018 |
| Value-based selling: a multi-component exploration M Kienzler, D Kindström, T Brashear-Alejandro Journal of Business & Industrial Marketing 34 (2), 360-373, 2019 | 37 | 2019 |
| Intuitive pricing by independent store managers: Challenging beliefs and practices S Benoit, M Kienzler, C Kowalkowski Journal of Business Research 115, 70-84, 2020 | 33 | 2020 |
| Does managerial personality influence pricing practices under uncertainty? M Kienzler Journal of Product & Brand Management 26 (7), 771-784, 2017 | 17 | 2017 |
| Purchasing professionals and the flat-rate bias: Effects of price premiums, past usage, and relational ties on price plan choice M Kienzler, C Kowalkowski, D Kindström Journal of Business Research 132, 403-415, 2021 | 12 | 2021 |
| New product pricing in business markets: The role of psychological traits A Hinterhuber, M Kienzler, S Liozu Journal of Business Research 133, 231-241, 2021 | 10 | 2021 |
| Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda J Keränen, D Totzek, A Salonen, M Kienzler Industrial Marketing Management 111, 55-68, 2023 | 6 | 2023 |
| Individual differences in susceptibility to financial bullshit M Kienzler, D Västfjäll, G Tinghög Journal of Behavioral and Experimental Finance 34, 100655, 2022 | 5 | 2022 |
| Micro-foundations of value-based pricing and selling M Kienzler Linköping University Electronic Press, 2018 | 5 | 2018 |
| " True Sharing" or" Sharing Economy" Fad? H Guyader, M Kienzler QUIS16 symposium:“Advancing Service Research and Practice”, 10-13 June 2019 …, 2019 | 3 | 2019 |
| Pricing value and selling value: a view on individuals within organizations M Kienzler Linköping University Electronic Press, 2016 | 1 | 2016 |
| Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement J Keränen, M Kienzler, A Salonen, H Terho, D Totzek Industrial Marketing Management 115, 172-184, 2023 | | 2023 |
| CONVOLUTED LANGUAGE HAS AN ADVERSE EFFECT ON CONSUMERS OF FINANCIAL PRODUCTS M Kienzler, K Barrafrem, D Västfjäll | | 2020 |
| Managerial Intuition in Price Setting: Boon or Bane? M Kienzler, C Kowalkowski, M Larsson, P Carlborg 2017 Academic Workshop of the Center for Business & Industrial Marketing (CBIM), 2017 | | 2017 |
| Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets M Kienzler 2017 Winter AMA Conference, February 17-19, 2017, Orlando, Florida, USA, 2017 | | 2017 |
Christian KowalkowskiProfessor of Industrial Marketing, Linköping University; Research Fellow, Hanken School of EconomicsVerified email at liu.se
