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Bruno Schivinski
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The effect of social media communication on consumer perceptions of brands
B Schivinski, D Dabrowski
Journal of Marketing Communications 22 (2), 189-214, 2016
15272016
The impact of brand communication on brand equity through Facebook
B Schivinski, D Dabrowski
Journal of Research in Interactive Marketing 9 (1), 2015
7522015
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands
B Schivinski, G Christodoulides, D Dabrowski
Journal of advertising research 56 (1), 64-80, 2016
6612016
Measurement and conceptualization of Gaming Disorder according to the World Health Organization framework: The development of the Gaming Disorder Test
H Pontes, B Schivinski, C Sindermann, M Li, B Becker, M Zhou, C Montag.
International Journal Of Mental Health And Addiction, 2021
2262021
Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda
D Nunan, O Sibai, B Schivinski, G Christodoulides
Industrial Marketing Management 75, 31-36, 2018
1292018
Psychopathological Symptoms and Gaming Motives in Disordered Gaming—A Psychometric Comparison between the WHO and APA Diagnostic Frameworks
C Montag, B Schivinski, R Sariyska, C Kannen, Z Demetrovics, ...
Journal of Clinical Medicine 8 (10), 1691, 2019
1222019
Psychometric assessment of the internet gaming disorder diagnostic criteria: An item response theory study
B Schivinski, M Brzozowska-Woś, EM Buchanan, MD Griffiths, HM Pontes
Addictive behaviors reports 8, 176-184, 2018
1192018
Eliciting brand-related social media engagement: A conditional inference tree framework
B Schivinski
Journal of Business Research 130, 594-602, 2021
992021
Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media
B Schivinski, DG Muntinga, HM Pontes, P Lukasik
Journal of Strategic Marketing 29 (1), 1-23, 2021
962021
Exploring the role of social media use motives, psychological well-being, self-esteem, and affect in problematic social media use
B Schivinski, M Brzozowska-Woś, E Stansbury, J Satel, C Montag, ...
Frontiers in Psychology, 2020
802020
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
B Schivinski, D Langaro, T Fernandes, F Guzmán
Journal of Brand Management, 2020
602020
A many-analysts approach to the relation between religiosity and well-being
S Hoogeveen, A Sarafoglou, B Aczel, Y Aditya, AJ Alayan, PJ Allen, ...
Religion, Brain & Behavior 13 (3), 237-283, 2023
572023
Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising
B Czarnecka, B Schivinski
Journal of Global Marketing, 2019
512019
The consumer-based brand equity inventory: scale construct and validation
B Schivinski, D Dabrowski
Working Paper Series A, Gdansk University of Technology, Faculty of …, 2014
432014
The interplay between time spent gaming and disordered gaming: A large-scale world-wide study
HM Pontes, B Schivinski, C Kannen, C Montag
Social science & medicine 296, 114721, 2022
412022
The influence of social media communication on consumer’s attitudes and behavioral intentions concerning brand-sponsored events
B Schivinski, D Langaro, C Shaw
Event Management, 2019
412019
Effects of social media communication on brand equity and brand purchase intention
B SCHIVINSKI
PhD Interdisciplinary Journal 2, 157-162, 2013
402013
Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model
B Schivinski, N Pontes, B Czarnecka, W Mao, J De Vita, V Stavropoulos
Journal of Product & Brand Management, 2022
392022
How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture
B Czarnecka, B Schivinski, S Keles
Journal of Consumer Behaviour 19 (5), 505-522, 2020
352020
Laxer clinical criteria for gaming disorder may hinder future efforts to devise an efficient diagnostic approach: A tree-based model study
HM Pontes, B Schivinski, M Brzozowska-Woś, V Stavropoulos
Journal of Clinical Medicine 8 (10), 1730, 2019
352019
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