Managing global megaprojects: Complexity and risk management I Kardes, A Ozturk, ST Cavusgil, E Cavusgil International business review 22 (6), 905-917, 2013 | 377 | 2013 |
Middle-class consumers in emerging markets: Conceptualization, propositions, and implications for international marketers ST Cavusgil, S Deligonul, I Kardes, E Cavusgil Journal of International Marketing 26 (3), 94-108, 2018 | 105 | 2018 |
Markaların çevre dostu uygulamalarının tüketicinin marka tercihi üzerindeki etkisi İ Kardeş Ege Akademik Bakış 11 (1), 165-177, 2011 | 50 | 2011 |
Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis I Kardes International Business Review 25 (3), 703-710, 2016 | 43 | 2016 |
Brazil: rapid development, internationalization, and middle class formation ST Cavusgil, I Kardes Revista Eletrônica de Negócios Internacionais: Internext 8 (1), 1-16, 2013 | 33 | 2013 |
Increasing classroom engagement in international business courses via digital technology I Kardes Journal of Teaching in International Business 31 (1), 51-74, 2020 | 20 | 2020 |
Online retailing: Determinants of competition between multinationals and local firms in emerging markets I Kardes, L Reinecke Flynn, M Dugan International Journal of Retail & Distribution Management 49 (2), 263-280, 2021 | 19 | 2021 |
Defining and measuring the middle class in emerging markets ST Cavusgil, I Kardes Research World Magazine-Esomar 1 (March-April), 47-49, 2013 | 11 | 2013 |
Targeting middle-class in emerging markets: the case of Brazil I Kardes, G Chueke Rutgers Business Review 2 (3), 279-294, 2017 | 5 | 2017 |
GSU-CIBER middle class scorecard: Quantifying the rise of the middle class in emerging markets ST Cavusgil, I Kardes Middle-Class Phenomenon in Emerging Markets Conference, Atlanta, GA, USA, 2013 | 5 | 2013 |
Uluslar arası satın Alma Ve birleşmelerden Sonra Marka imajında gerçekleşen değişimler İ Kardeş PQDT-Global, 2009 | 3 | 2009 |
Differences in millennials in emerging markets and developed countries: the case of Turkey and the United States T Reisenwitz Journal of Business Strategies 38 (1), 38-61, 2021 | 2 | 2021 |
New insights into brazilian multinationals: perspectives from the field ST Cavusgil, I Kardes Revista de Administração de Empresas 52, 110-111, 2012 | 2 | 2012 |
Impact of the Environment-Friendly Activities of Brands on Brand Preference İ KARDEŞ Ege Academic Review 11 (1), 165-177, 2011 | 1 | 2011 |
Cavusgil’s contribution to export marketing management and strategy VV Bamiatzi, I Kardes Research Handbook on Export Marketing, 354-404, 2014 | | 2014 |
Brasil: rápido desenvolvimento, internacionalização e formação de classe média ST Cavusgil, I Kardes . 8 (1), 1-16, 2013 | | 2013 |
Novas percepções sobre multinacionais brasileiras: perspectivas do campo ST Cavusgil, I Kardes RAE-Revista de Administração de Empresas 52 (1), 110-111, 2012 | | 2012 |
Brazilian Multinationals: Competences for Internationalization ST Cavusgil, I Kardes RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS 52 (1), 110-111, 2012 | | 2012 |
Stellenwert Und Ausgestaltung Integrierter Kommunikation-Eine Emprische Bestandsaufnahme Unter Den Werbestarksten Unternehmen in Der Turkei İ Kardeş PQDT-Global, 2006 | | 2006 |
A Cross-Cultural Comparison of Brand Personality I Kardes East European Doctoral Student Conference, 31, 0 | | |