Volgen
Jan H. Schumann
Jan H. Schumann
Geverifieerd e-mailadres voor uni-passau.de - Homepage
Titel
Geciteerd door
Geciteerd door
Jaar
Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services
JH Schumann, F Von Wangenheim, N Groene
Journal of Marketing 78 (1), 59-75, 2014
4012014
Trademarks and venture capital valuation
JH Block, G De Vries, JH Schumann, P Sandner
Journal of Business Venturing 29 (4), 525-542, 2014
2902014
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
E Anderl, I Becker, F Von Wangenheim, JH Schumann
International Journal of Research in Marketing 33 (3), 457-474, 2016
2632016
Technology mediation in service delivery: A new typology and an agenda for managers and academics (vol 32, pg 133, 2012)
JH Schumann, NV Wuenderlich, F Wangenheim
Technovation 32 (7-8), 440-440, 2012
203*2012
Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys
E Anderl, JH Schumann, W Kunz
Journal of Retailing 92 (2), 185-203, 2016
1822016
“Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange”
JH Schumann, F Wangenheim, A Stringfellow, Z Yang, V Blazevic, ...
Journal of International Marketing 18 (3), 62-79, 2010
1662010
Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences
JH Schumann, MK Florian v. Wangenheim, Anne Stringfellow, Zhilin
Journal of Service Research 13 (4), 453-68, 2010
1562010
Service locus of control and customer coproduction: the role of prior service experience and organizational socialization
M Büttgen, JH Schumann, Z Ates
Journal of service research 15 (2), 166-181, 2012
1312012
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits
JH Schumann, NV Wünderlich, H Evanschitzky
Journal of Retailing 90 (1), 111-118, 2014
1022014
Paying before or paying after? Timing and uncertainty in pay-what-you-want pricing
G Viglia, M Maras, J Schumann, D Navarro-Martinez
Journal of Service Research 22 (3), 272-284, 2019
622019
Finding the right words: The influence of keyword characteristics on performance of paid search campaigns
S Klapdor, EM Anderl, F von Wangenheim, JH Schumann
Journal of Interactive Marketing 28 (4), 285-301, 2014
582014
How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry
FM Bongers, JH Schumann, C Schmitz
Journal of Personal selling & sales ManageMent 41 (2), 150-166, 2021
512021
Getting personal in public!? How consumers respond to public personalized advertising in retail stores
NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann
Journal of Retailing 96 (3), 344-361, 2020
492020
The impact of consumption goals on flat-rate choice: can “hedonizing” a service increase customers’ propensity to choose a flat rate?
F Uhrich, JH Schumann, F von Wangenheim
Journal of Service Research 16 (2), 216-230, 2013
442013
“Why would I read a mobile review?” Device compatibility perceptions and effects on perceived helpfulness
A März, S Schubach, JH Schumann
Psychology & Marketing 34 (2), 119-137, 2017
422017
Mapping the customer journey: A graph-based framework for online attribution modeling
E Anderl, I Becker, FV Wangenheim, JH Schumann
Available at SSRN 2343077, 2014
402014
Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
S Michel, M Kreuzer, A Stringfellow, JH Schumann
Journal of Customer Behaviour 8 (4), 307-327, 2009
352009
How price fairness and fit affect customer tariff evaluations
P Leinsle, D Totzek, JH Schumann
Journal of Service Management 29 (4), 735-764, 2018
342018
How consumers assess free E-services: The role of benefit-inflation and cost-deflation effects
BA Hüttel, JH Schumann, M Mende, ML Scott, CJ Wagner
Journal of Service Research 21 (3), 267-283, 2018
322018
The impact of culture on relationship marketing in international services
JH Schumann
Gabler, 2009
282009
Het systeem kan de bewerking nu niet uitvoeren. Probeer het later opnieuw.
Artikelen 1–20