Shelby D. Hunt
Shelby D. Hunt
The Jerry S. Rawls and P.W. Horn Professor of Marketing,Texas Tech University
Verified email at ttu.edu
Title
Cited by
Cited by
Year
The commitment-trust theory of relationship marketing
RM Morgan, SD Hunt
Journal of marketing 58 (3), 20-38, 1994
321911994
The comparative advantage theory of competition
SD Hunt, RM Morgan
Journal of marketing 59 (2), 1-15, 1995
37991995
A general theory of marketing ethics
SD Hunt, S Vitell
Journal of macromarketing 6 (1), 5-16, 1986
35901986
A general theory of competition: Resources, competences, productivity, economic growth
SD Hunt
Sage publications, 1999
16361999
Power in a channel of distribution: sources and consequences
SD Hunt, JR Nevin
Journal of marketing Research 11 (2), 186-193, 1974
14491974
The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions
SD Hunt, RM Morgan
Journal of marketing 60 (4), 107-114, 1996
1383*1996
Corporate ethical values and organizational commitment in marketing
SD Hunt, VR Wood, LB Chonko
Journal of marketing 53 (3), 79-90, 1989
11691989
The nature and scope of marketing
SD Hunt
Journal of marketing 40 (3), 17-28, 1976
11381976
The identity salience model of relationship marketing success: The case of nonprofit marketing
DB Arnett, SD German, SD Hunt
Journal of marketing 67 (2), 89-105, 2003
11352003
Modern marketing theory: Critical issues in the philosophy of marketing science
S Hunt
Southwestern Publishing Co., 1991
10381991
The pretest in survey research: Issues and preliminary findings
SD Hunt, RD Sparkman Jr, JB Wilcox
Journal of marketing research 19 (2), 269-273, 1982
8831982
Alliance competence, resources, and alliance success: conceptualization, measurement, and initial test
CJ Lambe, RE Spekman, SD Hunt
Journal of the academy of Marketing Science 30 (2), 141-158, 2002
7902002
Marketing theory: Conceptual foundations of research in marketing
S Hunt
Grid Publishing, Inc., 1976
765*1976
General theories and the fundamental explananda of marketing
SD Hunt
Journal of marketing 47 (4), 9-17, 1983
7621983
The general theory of marketing ethics: A retrospective and revision
SD Hunt, SJ Vitell
Ethics in marketing, 775-784, 1993
7601993
Foundations of marketing theory: Toward a general theory of marketing
SD Hunt
ME Sharpe, 2002
7552002
Ethics and marketing management: An empirical examination
LB Chonko, SD Hunt
journal of Business Research 13 (4), 339-359, 1985
7411985
Organizational commitment: one of many commitments or key mediating construct?
SD Hunt, RM Morgan
Academy of management journal 37 (6), 1568-1587, 1994
7151994
The general theory of marketing ethics: A revision and three questions
SD Hunt, SJ Vitell
Journal of macromarketing 26 (2), 143-153, 2006
6932006
Relationship-based competitive advantage: the role of relationship marketing in marketing strategy
RM Morgan, S Hunt
Journal of Business Research 46 (3), 281-290, 1999
6611999
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