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Robert Rietveld
Robert Rietveld
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What you feel, is what you like influence of message appeals on customer engagement on Instagram
R Rietveld, W Van Dolen, M Mazloom, M Worring
Journal of Interactive Marketing 49, 20-53, 2020
1332020
Multimodal popularity prediction of brand-related social media posts
M Mazloom, R Rietveld, S Rudinac, M Worring, W Van Dolen
Proceedings of the 24th ACM international conference on Multimedia, 197-201, 2016
892016
A spatio-temporal category representation for brand popularity prediction
G Overgoor, M Mazloom, M Worring, R Rietveld, W Van Dolen
Proceedings of the 2017 ACM on International Conference on Multimedia …, 2017
122017
To Get More Out of Social Media, Think Like an Anthropologist
S Fournier, RB Quelcj, John
https://hbr.org/2016/08/to-get-more-out-of-social-media-think-like-an …, 2016
52016
Visual electronic Word of Mouth: a multimodal brand approach and case study
R Rietveld, M Mazloom, W Van Dolen, M Worring
32016
Get More Value Out of Social Media Brand-Chatter
S Fournier, R Robert
https://hbr.org/2013/12/get-more-value-out-of-social-media-brand-chatter, 2013
2013
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Artikelen 1–6