| Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude M De Veirman, V Cauberghe, L Hudders International journal of advertising 36 (5), 798-828, 2017 | 3079 | 2017 |
| How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown V Cauberghe, I Van Wesenbeeck, S De Jans, L Hudders, K Ponnet Cyberpsychology, behavior, and social networking 24 (4), 250-257, 2021 | 589 | 2021 |
| Advergames V Cauberghe, P De Pelsmacker Journal of advertising 39 (1), 5-18, 2010 | 464 | 2010 |
| Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control AS Claeys, V Cauberghe, P Vyncke Public Relations Review 36 (3), 256-262, 2010 | 458 | 2010 |
| How advertising literacy training affect children's responses to television commercials versus advergames L Hudders, V Cauberghe, K Panic International Journal of Advertising 35 (6), 909-931, 2016 | 329* | 2016 |
| Crisis response and crisis timing strategies, two sides of the same coin AS Claeys, V Cauberghe Public relations review 38 (1), 83-88, 2012 | 289 | 2012 |
| What makes crisis response strategies work? The impact of crisis involvement and message framing AS Claeys, V Cauberghe Journal of Business Research 67 (2), 182-189, 2014 | 273 | 2014 |
| Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal Journal of advertising 46 (2), 333-349, 2017 | 270 | 2017 |
| How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog S De Jans, V Cauberghe, L Hudders Journal of Advertising 47 (4), 309-325, 2018 | 266 | 2018 |
| Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses K Panic, V Cauberghe, P De Pelsmacker Journal of Advertising 42 (2-3), 264-273, 2013 | 231 | 2013 |
| Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance V Cauberghe, P De Pelsmacker, W Janssens, N Dens Accident Analysis & Prevention 41 (2), 276-285, 2009 | 163 | 2009 |
| Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication AS Claeys, V Cauberghe, J Leysen Journal of Applied Communication Research 41 (3), 293-308, 2013 | 162 | 2013 |
| How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation H Crijns, V Cauberghe, L Hudders, AS Claeys Computers in Human Behavior 75, 619-631, 2017 | 145 | 2017 |
| Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence EA Van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ... Journal of Interactive Marketing 49 (1), 94-106, 2020 | 133 | 2020 |
| Advertising targeting young children: an overview of 10 years of research (2006–2016) S De Jans, D Van de Sompel, L Hudders, V Cauberghe International Journal of Advertising 38 (2), 173-206, 2019 | 128 | 2019 |
| Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand S Yu, L Hudders, V Cauberghe Journal of Electronic Commerce Research 19 (1), 16-35, 2018 | 106 | 2018 |
| The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation L Schoofs, AS Claeys, A De Waele, V Cauberghe Public Relations Review 45 (5), 101851, 2019 | 94 | 2019 |
| The role of a favorable pre-crisis reputation in protecting organizations during crises AS Claeys, V Cauberghe Public Relations Review 41 (1), 64-71, 2015 | 94 | 2015 |
| Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy H Crijns, AS Claeys, V Cauberghe, L Hudders Journal of Business Research 79, 143-151, 2017 | 76 | 2017 |
| The impact of media multitasking on the cognitive and attitudinal responses to television commercials: The moderating role of type of advertising appeal S Kazakova, V Cauberghe, L Hudders, C Labyt Journal of Advertising 45 (4), 403-416, 2016 | 76 | 2016 |
