| The role of marketer-generated content in customer engagement marketing M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel Journal of Marketing 83 (6), 21-42, 2019 | 287 | 2019 |
| The added value of social media data in B2B customer acquisition systems: A real-life experiment M Meire, M Ballings, D Van den Poel Decision Support Systems 104, 26-37, 2017 | 98 | 2017 |
| The added value of auxiliary data in sentiment analysis of Facebook posts M Meire, M Ballings, D Van den Poel Decision Support Systems 89, 98-112, 2016 | 80 | 2016 |
| Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement M Meire, K Coussement, A De Caigny, S Hoornaert Industrial Marketing Management 106, 292-307, 2022 | 9 | 2022 |
| Customer comeback: Empirical insights into the drivers and value of returning customers M Meire Journal of Business Research 127, 193-205, 2021 | 6 | 2021 |
| 360 Degrees rumor detection: When explanations got some explaining to do B Janssens, L Schetgen, M Bogaert, M Meire, D Van den Poel European Journal of Operational Research, 2023 | 5 | 2023 |
| Firm Strategies for One-on-One Exchanges with Customers in Social Media K Hewett, S Hoornaert, M Meire The SAGE Handbook of Social Media Marketing, 358, 2022 | 1 | 2022 |
| A Marketing perspective on social media usefulness M Meire Ghent University, 2018 | 1 | 2018 |
| How and when does DEI communication impact social media engagement? Evidence from the professional sports industry M Meire, K Coussement, W Standaert, A De Caigny, M Szerovay Marketing Science: Diversity, Equity and Inclusion Conference, 2023 | | 2023 |
| Amazon Rainforest Wildfires Rumor Detection B Janssens, L Schetgen, M Bogaert, M Meire, D Van den Poel Mendeley, 2022 | | 2022 |
| COVID19 Rumor Detection B Janssens, L Schetgen, M Bogaert, M Meire, D Van den Poel Mendeley, 2022 | | 2022 |
