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Natalia Vila Lopez
Natalia Vila Lopez
Universidad de Valencia
Geverifieerd e-mailadres voor uv.es
Titel
Geciteerd door
Geciteerd door
Jaar
Consumer perceptions of product packaging
O Ampuero, N Vila
Journal of consumer marketing 23 (2), 100-112, 2006
11222006
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management 8 (4), 437-452, 2005
2322005
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
1832000
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing 41 (1/2), 17-36, 2007
1612007
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1582011
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58, 379-390, 2008
1142008
Event‐brand transfer in an entertainment service: experiential marketing
N Vila‐López, MC Rodríguez‐Molina
Industrial Management & Data Systems 113 (5), 712-731, 2013
1092013
The role of packaging in positioning an orange juice
N Vila, O Ampuero
Journal of Food Products Marketing 13 (3), 21-48, 2007
1032007
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
842016
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
842011
Competitive positioning and market orientation: two interrelated constructs
E Bigne, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management 3 (4), 190-198, 2000
812000
The concept mapping approach in marketing: an application in the travel agencies sector
JE Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal 5 (2), 87-95, 2002
712002
Destination engagement on Facebook: Time and seasonality
J Villamediana, I Küster, N Vila
Annals of Tourism Research 79, 102747, 2019
652019
Predictors of tourist engagement: Travel motives and tourism destination profiles
JD Villamediana-Pedrosa, N Vila-López, I Küster-Boluda
Journal of Destination Marketing & Management 16, 100412, 2020
642020
Brand identity documentation: a cross‐national examination of identity standards manuals
B Jordá‐Albiñana, O Ampuero‐Canellas, N Vila, JI Rojas‐Sola
International Marketing Review 26 (2), 172-197, 2009
602009
La Dirección de Empresas ante los retos del siglo XXI: Homenaje al profesor Juan José Renau Piqueras
M Menguzzato
Publicacions de la Universitat de València, 2009
602009
Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis
JD Villamediana-Pedrosa, N Vila-Lopez, I Küster-Boluda
Current issues in tourism 22 (15), 1841-1861, 2019
592019
Successful SME web design through consumer focus groups
I Küster, N Vila
International Journal of Quality & Reliability Management 28 (2), 132-154, 2011
542011
A bibliometric analysis on packaging research: Towards sustainable and healthy packages
N Vila-Lopez, I Küster-Boluda
British Food Journal 123 (2), 684-701, 2021
502021
¿ Por qué las instituciones de educación superior deben apostar por la marca?
JC Boix, IK Boluda, NV López
Revista de investigación educativa 37 (1), 111-127, 2019
492019
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Artikelen 1–20