How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising B Usrey, D Palihawadana, C Saridakis, A Theotokis Journal of Advertising 49 (2), 125-140, 2020 | 63 | 2020 |
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews MHEE Gerrath, B Usrey International Journal of Research in Marketing 38 (3), 531-548, 2021 | 56 | 2021 |
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions A Biraglia, B Usrey, A Ulqinaku Psychology & Marketing 38 (8), 1314-1322, 2021 | 43 | 2021 |
Examining how companies’ support of tourist attractions affects visiting intentions: The mediating role of perceived authenticity A Biraglia, MHEE Gerrath, B Usrey Journal of Travel Research 57 (6), 811-823, 2018 | 34 | 2018 |
Consumer cynicism in service failures HA Tran, Y Strizhakova, B Usrey, S Johnson Psychology & Marketing 39 (2), 346-359, 2022 | 20 | 2022 |
“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty MHEE Gerrath, B Usrey Association for Consumer Research, 2016 | 4 | 2016 |
Overcoming the Performance Liability of Environmentally Friendly Products: An Examination of Subtle Signals and Green Attribute Optionality. BG Usrey University of Leeds, 2017 | 3 | 2017 |
False positives: How double-sided review systems affect consumers’ rating valence B Usrey, A Grau American Marketing Association: AMA, 2019 | 1 | 2019 |
9-V: Take a bite out of apple: How does static food advertising signaling dynamic influence food consumption F Gao, W Zhang, TM Lowrey ACR North American advances, 2017 | 1 | 2017 |
False positives: How double-sided review systems affect consumers’ rating valence A Graul, B Usrey The International Institute for Industrial Environmental Economics: 4th …, 2017 | 1 | 2017 |
The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching B Usrey, A Biraglia American Marketing Association Conference: AMA, 2020 | | 2020 |
I Doubt It’s All About Their Own Benefits.” Consumer Cynicism as Mediator of Double Deviation Effect on Repurchase Intention HA Tran, Y Strizhakova, B Usrey 2019 AMA Winter Academic Conference, 2019 | | 2019 |
What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching B Usrey, A Biraglia Society of Consumer Psychology, 2019 | | 2019 |
I DOUBT IT’S ALL ABOUT THEIR OWN BENEFITS.” CONSUMER CYNICISM AS MEDIATOR OF DOUBLE DEVIATION EFFECT ON REPURCHASE INTENTION B Usrey, HN Tran American Marketing Association: AMA, 2019 | | 2019 |
When product scarcity backfires: consumer anger and brand switching B Usrey, A Birgalia American Marketing Association: AMA, 2019 | | 2019 |
Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty B Usrey, MHEE Gerrath Global Marketing Conference, 615-615, 2018 | | 2018 |
Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations B Usrey, B Saridakis, D Palihawadana, A Theotokis American Advertising Association Annual Conference, 2018 | | 2018 |
SUBTLE GREEN ADVERTISING: HOW DOWNPLAYING PRODUCT GREENNESS IMPACTS ON PERFORMANCE EVALUATIONS A Theotokis, B Usrey, C Saridakis, D Palihawadana American Academy of Advertising. Conference. Proceedings (Online), 72-72, 2018 | | 2018 |
20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews M Gerrath, B Usrey ACR North American Advances, 2017 | | 2017 |
Optionally Green: the Role of Green Attribute Optionality in Influencing Performance Evaluations B Usrey, D Palihawadana, C Saridakis, A Theotokis ACR North American Advances, 2017 | | 2017 |