Anjala Krishen
Anjala Krishen
Professor, Marketing & International Business, University of Nevada, Las Vegas
Verified email at - Homepage
Cited by
Cited by
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
Modeling regret effects on consumer post‐purchase decisions
M Bui, AS Krishen, K Bates
European Journal of Marketing, 2011
The generation of virtual needs: Recipes for satisfaction in social media networking
AS Krishen, O Berezan, S Agarwal, P Kachroo
Journal of Business Research 69 (11), 5248-5254, 2016
Web site success metrics: addressing the duality of goals
F Bélanger, W Fan, LC Schaupp, A Krishen, J Everhart, D Poteet, ...
Communications of the ACM 49 (12), 114-116, 2006
This event is me!: How consumer event self-congruity leverages sponsorship
AG Close, AS Krishen, MS Latour
Journal of Advertising Research 49 (3), 271-284, 2009
Understanding Chinese tourists' food consumption in the United States
K Wu, C Raab, W Chang, A Krishen
Journal of Business Research 69 (10), 4706-4713, 2016
Quality of college life (QCL) of students: Further validation of a measure of well-being
MJ Sirgy, DJ Lee, S Grzeskowiak, BY Grace, D Webb, K El-Hasan, ...
Social Indicators Research 99 (3), 375-390, 2010
Exploring social motivations for brand loyalty: Conformity versus escapism
LI Labrecque, AS Krishen, S Grzeskowiak
Journal of Brand Management 18 (7), 457-472, 2011
What’s in a word? Building program loyalty through social media communication
C Raab, O Berezan, AS Krishen, S Tanford
Cornell Hospitality Quarterly 57 (2), 138-149, 2016
The pursuit of virtual happiness: Exploring the social media experience across generations
O Berezan, AS Krishen, S Agarwal, P Kachroo
Journal of Business Research 89, 455-461, 2018
Understanding the components of information privacy threats for location-based services
RL Raschke, AS Krishen, P Kachroo
Journal of Information Systems 28 (1), 227-242, 2014
Fear advertisements: Influencing consumers to make better health decisions
AS Krishen, M Bui
International Journal of Advertising 34 (3), 533-548, 2015
A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services
AS Krishen, RL Raschke, AG Close, P Kachroo
Journal of Business Research 73, 20-29, 2017
Promote me or protect us? The framing of policy for collective good
AS Krishen, R Raschke, P Kachroo, M LaTour, P Verma
European Journal of Marketing, 2014
Building the foundation for customer data quality in CRM systems for financial services firms
D Zahay, J Peltier, AS Krishen
Journal of Database Marketing & Customer Strategy Management 19 (1), 5-16, 2012
When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective
H Hu, AS Krishen
Journal of Business Research 100, 27-37, 2019
Identifying with the brand placed in music videos makes me like the brand
AS Krishen, MJ Sirgy
Journal of Current Issues & Research in Advertising 37 (1), 45-58, 2016
Organizational processes for B2B services IMC data quality
D Zahay, J Peltier, AS Krishen, DE Schultz
Journal of Business & Industrial Marketing, 2014
Catch it if you can: How contagious motivation improves group projects and course satisfaction
AS Krishen
Journal of Marketing Education 35 (3), 220-230, 2013
A combinatorial optimization based sample identification method for group comparisons
RL Raschke, AS Krishen, P Kachroo, P Maheshwari
Journal of Business Research 66 (9), 1267-1271, 2013
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