| Branding a B2B service: does a brand differentiate a logistics service provider? DF Davis, SL Golicic, AJ Marquardt Industrial marketing management 37 (2), 218-227, 2008 | 423 | 2008 |
| Operations strategy, environmental uncertainty and performance: a path analytic model of industries in developing countries MA Badri, D Davis, D Davis Omega 28 (2), 155-173, 2000 | 393 | 2000 |
| Benefits and challenges of conducting multiple methods research in marketing DF Davis, SL Golicic, CN Boerstler Journal of the academy of marketing science 39, 467-479, 2011 | 315 | 2011 |
| GROUNDING SUPPLY CHAIN MANAGEMENT IN RESOURCE‐ADVANTAGE THEORY* SD Hunt, DF Davis Journal of supply chain management 44 (1), 10-21, 2008 | 309 | 2008 |
| Implementing mixed methods research in supply chain management SL Golicic, DF Davis International Journal of Physical Distribution & Logistics Management 42 (8 …, 2012 | 279 | 2012 |
| Privacy concern and online personalization: The moderating effects of information control and compensation DG Taylor, DF Davis, R Jillapalli Electronic commerce research 9, 203-223, 2009 | 242 | 2009 |
| The evolution of sales forecasting management: A 20‐year longitudinal study of forecasting practices TM McCarthy, DF Davis, SL Golicic, JT Mentzer Journal of Forecasting 25 (5), 303-324, 2006 | 234 | 2006 |
| Measuring brand equity for logistics services DF Davis, SL Golicic, A Marquardt The International Journal of Logistics Management 20 (2), 201-212, 2009 | 217 | 2009 |
| Grounding supply chain management in resource‐advantage theory: In defense of a resource‐based view of the firm SD Hunt, DF Davis Journal of Supply Chain Management 48 (2), 14-20, 2012 | 212 | 2012 |
| The impact of e‐commerce on supply chain relationships SL Golicic, DF Davis, TM McCarthy, JT Mentzer International Journal of Physical Distribution & Logistics Management 32 (10 …, 2002 | 205 | 2002 |
| Menopause research: the Korpilampi workshop P Kaufert, M Lock, S McKinlay, Y Beyenne, J Coope, D Davis, M Eliasson, ... Social Science & Medicine 22 (11), 1285-1289, 1986 | 138 | 1986 |
| A balanced approach to research in supply chain management SL Golicic, DF Davis, TM McCarthy Research Methodologies in Supply Chain Management: In Collaboration with …, 2005 | 133 | 2005 |
| Relational resources in interorganizational exchange: The effects of trade equity and brand equity DF Davis, JT Mentzer Journal of Retailing 84 (4), 435-448, 2008 | 132 | 2008 |
| Organizational factors in sales forecasting management DF Davis, JT Mentzer International Journal of Forecasting 23 (3), 475-495, 2007 | 118 | 2007 |
| The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017 | 116 | 2017 |
| Does marketing research suffer from methods myopia? DF Davis, SL Golicic, CN Boerstler, S Choi, H Oh Journal of Business Research 66 (9), 1245-1250, 2013 | 106 | 2013 |
| B2B services branding in the logistics services industry AJ Marquardt, SL Golicic, DF Davis Journal of Services Marketing 25 (1), 47-57, 2011 | 106 | 2011 |
| Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence DF Davis, SL Golicic Journal of the Academy of Marketing Science 38, 56-70, 2010 | 95 | 2010 |
| Knowledge Management DF Davis, D Chenneveau Handbook of Global Supply Chain Management, 2007 | 83* | 2007 |
| Decision support for global marketing strategies: the effect ofcountry of origin on product evaluation MA Badri, DL Davis, DF Davis Journal of product & brand management 4 (5), 49-64, 1995 | 73 | 1995 |
Michael LevinProfessor of Marketing, University of Louisiana at LafayetteVerified email at michaelalevin.com
