| Effects of COVID-19 on hotel marketing and management: a perspective article Y Jiang, J Wen International journal of contemporary hospitality management 32 (8), 2563-2573, 2020 | 954 | 2020 |
| Authenticity: The link between destination image and place attachment Y Jiang, H Ramkissoon, FT Mavondo, S Feng Journal of Hospitality Marketing & Management 26 (2), 105-124, 2017 | 258 | 2017 |
| Green hotel adoption: a personal choice or social pressure? MS Balaji, Y Jiang, S Jha International Journal of Contemporary Hospitality Management 31 (8), 3287-3305, 2019 | 139 | 2019 |
| Together we tango: Value facilitation and customer participation in Airbnb Y Jiang, MS Balaji, S Jha International Journal of Hospitality Management 82, 169-180, 2019 | 110 | 2019 |
| Effectiveness of sustainability communication on social media: role of message appeal and message source PS Kapoor, MS Balaji, Y Jiang International Journal of Contemporary Hospitality Management 33 (3), 949-972, 2021 | 97 | 2021 |
| Triggers of consumers' enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic Y Jiang, N Stylos Technological Forecasting & Social Change 172, 2021 | 96 | 2021 |
| Letting go or getting back: How organization culture shapes frontline employee response to customer incivility MS Balaji, Y Jiang, G Singh, S Jha Journal of Business Research 111, 1-11, 2020 | 96 | 2020 |
| Destination marketing and visitor experiences: The development of a conceptual framework Y Jiang, H Ramkissoon, F Mavondo Journal of Hospitality Marketing & Management 25 (6), 653-675, 2016 | 94 | 2016 |
| A cognitive appraisal process of customer delight: The moderating effect of place identity Y Jiang Journal of Travel Research 59 (6), 1029-1043, 2020 | 86 | 2020 |
| Effectiveness of travel social media influencers: A case of eco-friendly hotels PS Kapoor, MS Balaji, Y Jiang, C Jebarajakirthy Journal of Travel Research 61 (5), 1138-1155, 2022 | 80 | 2022 |
| The antecedents and consequences of value co-creation behaviors in a hotel setting: A two-country study SK Roy, MS Balaji, G Soutar, Y Jiang Cornell Hospitality Quarterly 61 (3), 353-368, 2020 | 74 | 2020 |
| Examining the relationship between customer-perceived value of night-time tourism and destination attachment among Generation Z tourists in China Y Jiang, F Hong Tourism Recreation Research 48 (2), 220-233, 2023 | 63 | 2023 |
| Nanoinfluencer marketing: How message features affect credibility and behavioral intentions MS Balaji, Y Jiang, S Jha Journal of Business Research 136, 293-304, 2021 | 55 | 2021 |
| Robots at your service: value facilitation and value co-creation in restaurants X Zhang, MS Balaji, Y Jiang International Journal of Contemporary Hospitality Management 34 (5), 2004-2025, 2022 | 44 | 2022 |
| Getting unwired: What drives travellers to take a digital detox holiday? Y Jiang, MS Balaji Tourism Recreation Research 47 (5-6), 453-469, 2022 | 35 | 2022 |
| Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption PS Kapoor, MS Balaji, Y Jiang European Journal of Marketing 57 (2), 533-561, 2023 | 25 | 2023 |
| Negotiating interdisciplinary practice under the COVID-19 crisis: opportunities and challenges for tourism research X Liu, J Wen, M Kozak, Y Jiang, Z Li Tourism Review 77 (2), 484-502, 2022 | 25 | 2022 |
| Event attendance motives, host city evaluation, and behavioral intentions: An empirical study of Rio 2016 Y Jiang, N Chen International Journal of Contemporary Hospitality Management 31 (8), 3270-3286, 2019 | 22 | 2019 |
| Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives J Bhattacharyya, MS Balaji, Y Jiang Journal of Business Research 156, 113511, 2023 | 17 | 2023 |
| Travel posts on WeChat moments: A model for eWOM effectiveness Y Jiang, Y Rao, MS Balaji, DX Xu Tourism Analysis 25 (1), 123-136, 2020 | 16 | 2020 |
M S Balaji (Balaji Makam)Professor of Marketing, Rennes School of Business, FranceVerified email at rennes-sb.com
