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Co-authors
- Lina ZhangUniversity of ExeterVerified email at exeter.ac.uk
- Behzad HezarkhaniProfessor, Southampton University Business SchoolVerified email at soton.ac.uk
- Lin WuNottingham University Business SchoolVerified email at nottingham.ac.uk
- Stephan HennebergChair Professor of Marketing & Strategy, Head of the Marketing DepartmentVerified email at qmul.ac.uk
- Alexander LeischnigTU FreibergVerified email at bwl.tu-freiberg.de
- Nima HeiratiSurrey Business School, University of SurreyVerified email at surrey.ac.uk
- Suresh SethiEugene McDermott Professor of Operations ManagementVerified email at utdallas.edu