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Garrett A. Johnson
Garrett A. Johnson
Assistant Professor, Boston University, Questrom School of Business
Verified email at bu.edu - Homepage
Title
Cited by
Cited by
Year
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
1542017
Consumer privacy choice in online advertising: Who opts out and at what cost to industry?
GA Johnson, SK Shriver, S Du
Marketing Science 39 (1), 33-51, 2020
1202020
Privacy & market concentration: Intended & unintended consequences of the GDPR
G Johnson, S Shriver, S Goldberg
Available at SSRN 3477686, 2022
972022
Regulating privacy online: An economic evaluation of the GDPR
S Goldberg, G Johnson, S Shriver
Available at SSRN 3421731, 2019
95*2019
Location, location, location: Repetition and proximity increase advertising effectiveness
G Johnson, RA Lewis, D Reiley
Available at SSRN 2268215, 2016
66*2016
When less is more: Data and power in advertising experiments
GA Johnson, RA Lewis, DH Reiley
Marketing Science 36 (1), 43-53, 2017
572017
The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Available at SSRN 2701578, 2017
48*2017
The impact of privacy policy on the auction market for online display advertising
G Johnson
Simon School Working Paper No. FR 13-26, 2013
462013
Field studies of psychologically targeted ads face threats to internal validity
D Eckles, BR Gordon, GA Johnson
Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018
392018
Cost per incremental action: Efficient pricing of advertising
G Johnson, RA Lewis
Simon Business School Working Paper No. FR 15-29, 2015
122015
Inferno: A guide to field experiments in online display advertising
G Johnson
Available at SSRN 3581396, 2022
82022
Great and Small Walls of China: Distance & Chinese E-Commerce
L Chen, G Johnson, Y Luo
Available at SSRN 2672068, 2015
72015
Convenience-related and other metrics in advertising
E Bax, R Lewis, G Johnson, D Reiley
US Patent App. 13/249,704, 2013
52013
Privacy-centric digital advertising: implications for research
G Johnson, J Runge, E Seufert
Customer Needs and Solutions 9 (1), 49-54, 2022
42022
Essays on the Economics of Online Display Advertising
G Johnson
Northwestern University, 2013
2013
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