Gordy Pleyers
Gordy Pleyers
Professor of Marketing, UCLouvain, Belgium
Adresse e-mail validée de uclouvain.be
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Aware and (dis) liking: item-based analyses reveal that valence acquisition via evaluative conditioning emerges only when there is contingency awareness.
G Pleyers, O Corneille, O Luminet, V Yzerbyt
Journal of Experimental Psychology: Learning, Memory, and Cognition 33 (1), 130, 2007
2872007
Evaluative conditioning may incur attentional costs.
G Pleyers, O Corneille, V Yzerbyt, O Luminet
Journal of Experimental Psychology: Animal Behavior Processes 35 (2), 279, 2009
1072009
Beyond awareness and resources: Evaluative conditioning may be sensitive to processing goals
O Corneille, VY Yzerbyt, G Pleyers, T Mussweiler
Journal of Experimental Social Psychology 45 (1), 279-282, 2009
822009
Is positivity a cue or a response option? Warm glow vs evaluative matching in the familiarity for attractive and not-so-attractive faces
O Corneille, B Monin, G Pleyers
Journal of Experimental Social Psychology 41 (4), 431-437, 2005
602005
Memory for words representing modal concepts
N Vermeulen, B Chang, M Mermillod, G Pleyers, O Corneille
Experimental Psychology, 2013
152013
Joint effect of alexithymia and mood on the categorization of nonverbal emotional vocalizations
M Bayot, G Pleyers, I Kotsou, N Lefèvre, DA Sauter, N Vermeulen
Psychiatry research 216 (2), 242-247, 2014
142014
Verifying properties of concepts spontaneously requires sharing resources with same-modality percept
N Vermeulen, B Chang, O Corneille, G Pleyers, M Mermillod
Cognitive processing 14 (1), 81-87, 2013
102013
L'endoctrinement affectif du citoyen: la politique sous l'éclairage des sciences psychologiques
G Pleyers
Editions de l'ULG, 2006
92006
Emotion-specific load disrupts concomitant affective processing
N Vermeulen, PM Niedenthal, G Pleyers, M Bayot, O Corneille
Quarterly Journal of Experimental Psychology 67 (9), 1655-1660, 2014
62014
Is positivity a cue or a response option? On the unique contribution of a beautiful-is-familiar effect in the memory for attractive and not-so-attractive faces
O Corneille, B Monin, G Pleyers
Journal of Experimental Social Psychology 41, 431-437, 2005
52005
Shape congruence in product design: Impacts on automatically activated attitudes
G Pleyers
Journal of Retailing and Consumer Services, 101935, 2019
32019
Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider
G Pleyers, I Poncin
Journal of Retailing and Consumer Services 57, 102175, 2020
12020
Influence de la cohérence de l’association entre la couleur de fond d’une image et filetype de produit présenté sur l’attitude du consommateur
M Botty, H Delforge, G Pleyers
Louvain School of Management, Université catholique de Louvain, Prom …, 2019
12019
Desperately seeking friends: How expectation of punishment modulates attention to angry and happy faces
N Vermeulen, G Pleyers, M Mermillod, O Corneille, A Schaefer
Visual Cognition 27 (5-8), 649-656, 2019
2019
How does interactivity of online media hamper ad effectiveness
G Pleyers, N Vermeulen
International Journal of Market Research, 1470785319867640, 2019
2019
Shape congruence in product design: Impacts on automatically activated attitudes Gordy Pleyers
G Pleyers
Journal of Retailing and Consumer Services: forging the link between …, 2019
2019
Virtual reality really effective for online real estate agencies?
G Pleyers, I Poncin
26th Retailing Advances Research Consumer Services (RARCS) Conference, 2019
2019
The Evaluative State Revisited
R Barnett, D Abram, JM Ackerman, J Coogan, T Adorno, T Adorno, ...
The Ecological University: A Feasible Utopia 7 (38), 1-14, 2018
2018
Joint effect of alexithymia and mood on the categorization of nonverbal
M Bayot, G Pleyers, I Kotsou, N Lefèvre, DA Sauter, N Vermeulen
2014
Second-person social neuroscience: Connections to past and future theories, methods, and findings
N Vermeulen, G Pleyers, M Mermillod
Behavioral and Brain Sciences 36 (4), 440, 2013
2013
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