Follow
Hongjun Ye
Hongjun Ye
Visiting Assistant Professor of Marketing, University of Pittsburgh
Verified email at katz.pitt.edu - Homepage
Title
Cited by
Cited by
Year
Addressing food waste: How to position upcycled foods to different generations
J Zhang, H Ye, S Bhatt, H Jeong, J Deutsch, H Ayaz, R Suri
Journal of Consumer Behaviour 20 (2), 242-250, 2021
642021
Consumers’ willingness to pay for upcycled foods
S Bhatt, H Ye, J Deutsch, H Ayaz, R Suri
Food Quality and Preference 86, 104035, 2020
592020
Retail potential for upcycled foods: evidence from New Zealand
F Goodman-Smith, S Bhatt, R Moore, M Mirosa, H Ye, J Deutsch, R Suri
Sustainability 13 (5), 2624, 2021
402021
Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer
H Ye, S Bhatt, H Jeong, J Zhang, R Suri
Psychology & Marketing 37 (7), 928-941, 2020
352020
Food waste and upcycled foods: Can a logo increase acceptance of upcycled foods?
S Bhatt, H Ye, J Deutsch, H Jeong, J Zhang, R Suri
Journal of Food Products Marketing 27 (4), 188-203, 2021
312021
Neuroergonomic assessment of hot beverage preparation and consumption: an EEG and EDA study
A Sargent, J Watson, H Ye, R Suri, H Ayaz
Frontiers in Human Neuroscience 14, 175, 2020
182020
Impact of tea and coffee consumption on cognitive performance: an fNIRS and EDA study
A Sargent, J Watson, Y Topoglu, H Ye, R Suri, H Ayaz
Applied Sciences 10 (7), 2390, 2020
182020
The effect of anthropomorphization and gender of a robot on human-robot interactions
H Ye, H Jeong, W Zhong, S Bhatt, K Izzetoglu, H Ayaz, R Suri
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020
162020
When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic
H Jeong, H Ye, S Bhatt, J Zhang, R Suri
Journal of Consumer Behaviour 20 (5), 1269-1276, 2021
132021
Is there a market for upcycled pet food?
H Ye, S Bhatt, J Deutsch, R Suri
Journal of Cleaner Production 343, 130960, 2022
122022
When and whom should retailers offer price reductions in times of crisis?
H Jeong, S Bhatt, H Ye, J Zhang, R Suri
International Journal of Retail & Distribution Management 50 (6), 744-759, 2022
112022
Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability, 13 (5), 2624
F Goodman-Smith, S Bhatt, R Moore, M Mirosa, H Ye, J Deutsch, R Suri
52021
Using fNIRS and EDA to investigate the effects of messaging related to a dimensional theory of emotion
J Watson, A Sargent, Y Topoglu, H Ye, W Zhong, R Suri, H Ayaz
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020
52020
Reliability of Consumer Choices for Conflicting Price Promotions
A Sargent, J Watson, Y Topoglu, H Ye, W Zhong, H Ayaz, R Suri
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020
32020
Neural correlates of math anxiety of consumer choices on price promotions
A Sargent, A Agrali, S Bhatt, H Ye, K Izzetoglu, B Onaral, H Ayaz, R Suri
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2019
32019
Emerging trends in sustainable marketing: a review of upcycled food research and opportunities for growth
H Ye
Journal of Sustainable Marketing 4 (1), 63-79, 2023
22023
The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking
J Watson, H Ye, J Zhang, Y Topoglu, R Suri, H Ayaz
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021
22021
The Effects of Advertising on Cognitive Performance
H Ye, S Bhatt, W Zhong, J Watson, A Sargent, Y Topoglu, H Ayaz, R Suri
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020
22020
1D the drink might not give you wings, but its ad might: Neuroimaging evidence examining advertising effects on consumer cognition
H Ye, S Bhatt, W Zhong, A Sargent, J Watson, Y Topoglu, R Suri
ACR North American Advances, 2019
22019
Evaluating effects of environmental and financial-savings messaging on decision-making using electrodermal activity
Y Topoglu, A Sargent, J Watson, H Ye, R Suri, H Ayaz
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021
12021
The system can't perform the operation now. Try again later.
Articles 1–20