Romana Garma
Romana Garma
Deputy Dean, Victoria University Business School, Victoria University, Australia
Verified email at
Cited by
Cited by
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous
Journal of Marketing Management 28 (3-4), 238-263, 2012
The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
CY Wong, MJ Polonsky, R Garma
Asia Pacific journal of marketing and logistics 20 (4), 455-478, 2008
The new greenwash?: Potential marketing problems with carbon offsets
MJ Polonsky, SL Grau, R Garma
International Journal of Business Studies: A Publication of the Faculty of …, 2010
Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings
AM Hede, R Garma, A Josiassen, M Thyne
European Journal of Marketing, 2014
Contributing to well-being: customer citizenship behaviors directed to service personnel
R Garma, LL Bove
Journal of Strategic Marketing 19 (7), 633-649, 2011
Western consumers' understanding of carbon offsets and its relationship to behavior
MJ Polonsky, R Garma, SL Grau
Asia Pacific journal of marketing and logistics, 2011
Service blueprinting: A potential tool for improving cause-donor exchanges
MJ Polonsky, R Garma
Journal of Nonprofit & Public Sector Marketing 16 (1-2), 1-20, 2006
An examination of the globalisation of authorship in publishing in 20 leading marketing journals
MJ Polonsky, R Garma, JD Mittelstaedt
European Business Review, 2006
Does the motivation to help differ between generation X and Y?
A Ringer, R Garma
Australian & New Zealand Marketing Academy. Conference (2007: University of …, 2006
Strategic and tactical alliances: Do environmental non-profits manage them differently?
MJ Polonsky, K Lefroy, R Garma, N Chia
Australasian Marketing Journal (AMJ) 19 (1), 43-51, 2011
Reality television programs in Malaysia: A dream come true
MT Yoon, R Garma
Sunway Academic Journal 3 (1), 73-86, 2006
University selection: a comparison of Australian and Malaysian students’ pre-choice behavior
R Garma, TY Moy
ANZMAC 2003 conference, Adelaide, 1344-1350, 2003
Australian environmental alliances from an environmental NGOs perspective
MJ Polonsky, R Garma, N Chia
Journal of Marketing Theory and Practice 12 (2), 73-86, 2004
Product evaluation and purchase intention: Impact of country-of-origin and experience in living in a foreign country
CY Wong, R Garma, MJ Polonsky
Sunway Academic Journal 4, 13-26, 2007
Customer citizenship behaviours directed at service personnel: what the experts have to say
R Garma, L Bove
Australian and New Zealand Marketing Academy Conference, 30 November-2 …, 2009
Chinese consumers' perceptions of country design, assembly and parts capabilities: does country considered or consumer acculturation matter?
CY Wong, M Polonsky, R Garma
ANZMAC 2005: Proceedings of the Australia and New Zealand Marketing …, 2005
Are carbon offsets potentially the new" greenwash?"
M Polonsky, R Garma
ANZMAC 2008: Australian and New Zealand Marketing Academy Conference 2008 …, 2008
Comparing event attendees and their telecast audiences: A case study of a commemorative event
AM Hede, M Thyne, A Josiassen, R Garma
Event Management 22 (4), 555-569, 2018
Customer organisational citizenship behaviour: A coping mechanism in the stressor-strain-psychological job outcomes model
R Garma, LL Bove, VK Bratton
The Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2557-2565, 2007
Customer Citizenship Behaviour and Its Impact on Service Personnel's Psychological Job Outcomes
R Garma
University of Melbourne, Department of Management and Marketing, 2010
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